Manager, Digital Marketing and Media Testing

Job ID: 274464
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible:Yes

 

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.  We are united by a common goal - to reimagine the future of beauty.

 

The Opportunity:

 

The Digital Marketing & Media (DM&M) Testing team supports our Media Center of Excellence in achieving critical business KPIs such as omni-sales and new clients, as well as our Retention team in driving engagement, through leading experimentation as well as client-led/personalization strategies.  

 

 

As Manager, DM&M Testing, you will own experimentation across Sephora’s Retention channels and steward client-led strategies alongside channel owners. You will help drive innovative testing strategies, synthesizing learnings, managing processes, workflows, and collaborating with cross-functional partners on pilot discovery, and help support bringing testing approaches to life. Reporting to the Sr. Manager, DM&M Testing, you will be implementing testing strategies in Email, Mobile, and Direct Mail. 

Responsibilities 

• Lead Retention Scrum testing roadmap, including overseeing planning touchpoints and stewarding pilot through kick-off, design, execution, measurement and scale. 

• Own key partnerships across internal cross-functional teams (Promo, Loyalty, Worlds, etc) and serve as a strategic support on test discovery and prioritization

• Own key partnerships across (Email, Mobile, and Direct Mail) Channel Owners and their respective ops/platform teams on ideation, prioritization and set-up of pilots 

• Support the management of the Program Manager, DM&M Testing, alongside the Manager, DM&M Testing (Media)

• Partner with Retention Analytics on test design and measurement, and synthesize key outcomes and recommendations to stakeholders  

• Support the planning and activation of Client-Led strategies (CLV, Client Journeys, Lifecycle Programs, Targeted Promos, etc.) in partnership with cross-functional partners and Channel Owners by proving out new approaches and enhancements to reach clients in personalized ways through Scrum testing  

 

Qualifications 

• 5-7 years of relevant experience in Digital Marketing; Cross-channel background (Email, App Push, SMS) and prior testing experience (e.g. Incrementality, Creative and/or Audience tests) preferred 

• Knowledge of Agile Marketing and testing methodologies (e.g. holdout, A/B and Multivariate) 

• Familiarity with Marketing Automation platforms (e.g. Braze, Epsilon, Bluecore) 

• Excellent technical skills (Microsoft Office, Excel, PowerPoint, Smartsheets, Monday.com, Miro/Figma) 

• Strong business acumen, data driven mindset and problem-solving skills 

• Self-starter with a high degree of motivation and ability to meet deadlines and manage multiple projects  

• Superi