GTM Enablement Program Manager

About Kustomer

Kustomer is the industry leading conversational CRM platform perfecting every customer experience. Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for some of the leading customer service brands like Sweetgreen, Starz, Vuori, Resy and Cotopaxi.

Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $230M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels.

In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M. In 2025, Kustomer announced a $30M Series B led by Norwest, with continued support from Battery, Redpoint, and boldstart. This milestone reflects strong conviction in our vision and fuels our next chapter of growth: expanding our AI-native platform, accelerating product innovation, and scaling our exceptional team.

Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are passionate about enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. We have also transitioned to a remote friendly company, with Krew members located throughout the U.S. and U.K. coming together for Kamp Kustomer each year.

About the Role

Kustomer’s GTM Enablement Program Manager will thrive in a scrappy start-up environment and will have a direct influence on defining and developing our GTM motion. Join us and enable our customer-facing teams (AE, AM, CSM, SC, SDR) to deliver a world-class prospect and customer experience. The ideal candidate is obsessed with the craft of sales, understands how busy professionals effectively learn and implement new information, enjoys experimenting with AI at work, and has a high bar for quality.

This role is instrumental in supporting the GTM organization by owning four main programs:

• Program Management & Skills Development

• Reporting & Visibility

• Productivity & Workflow Efficiency

• Product & AI Enablement
  

The successful candidate will play a crucial role in enhancing our GTM team’s effectiveness, driving revenue growth, and supporting seamless coordination across the organization.

You'll be responsible for:

Training, Onboarding & Skills Development

• Own the design and delivery of onboarding programs that accelerate new hire ramp and establish core skills needed for early success.
  

• Partner with managers and subject matter experts to reinforce training through structured upboarding and skill-building paths that extend beyond the first 90 days.
  

• Continuously evolve the curriculum to address changing business priorities, new product launches, and role-specific competencies.
  

• Measure readiness and productivity outcomes (e.g., time-to-first-deal, role certification, manager assessments) to ensure reps reach full productivity quickly and predictably.
  

Program Management & Playbook Development

• Manage the end-to-end lifecycle of enablement programs—from scoping and design to delivery, reinforcement, and reporting—ensuring consistency and measurable impact.
  

• Develop and maintain the GTM Sales Playbook, curating processes, messaging, and best practices that guide reps in executing our sales motion.
  

• Partner across GTM leaders, operations, and analytics teams to align on priorities, capture requirements, and translate insights into program improvements.
  

• Build scalable reporting and communication frameworks that provide leaders with actionable visibility into program effectiveness.
  

Enablement Events & Ongoing Cadence

• Lead planning and content development for major GTM enablement events (e.g., GTM Kickoff, QBRs, Offsites) to deliver high-impact training experiences.
  

• Run a consistent cadence of enablement touchpoints