Senior Search Engine Optimization (SEO) Specialist, Homes.com

Senior Search Engine Optimization (SEO) Specialist, Homes.com

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Job Description

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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.  
 
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.  

Homes.com

Homes.com is already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.  Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. 

Learn more about Homes.com. 

Role Description

CoStar Group is currently looking for an experienced SEO Specialist to be a major contributor to this effort.

As SEO Specialist, your knowledge will go beyond keyword optimization and meta tags.  You will possess the inventiveness to get black hat results using nothing less than 100% white hat techniques - at all times having the core business objectives as your goal.  You will understand that SEO is a team effort, requires a broad organizational understanding and you will be part of the team that will drive that message.

Responsibilities

• Serve as one of our in-house SEO experts.
• Draft specifications for SEO related requirements.
• Continually audit site and performance to identify areas needing SEO improvements.
• Develop and monitor site analytics reports, perform A/B tests and track effect on KPIs.
• Work closely with product management, developers, marketing and our content team to drive traffic generating initiatives across the organization.

Basic Qualifications

• Bachelor’s degree from an accredited, not-for-profit University or College
• 5+ years of experience in Search Engine Optimization roles
• Strong verbal and written communication skills
• Must be metrics driven, with the ability to create reports to track and analyze SEO performance.
• Experience with Google Analytics and SEO tools such SEMRUSH, Conductor, BrightEdge and Ahrefs.
• Great at keyword research and discovering new opportunities to drive traffic.
• Able to keep ahead of the latest search industry trends and algorithm changes and align current and future projects with those developments.
• Understand how site architecture affects SEO and possess knowledge of web server log file analysis.
• Understand the components of Core Web Vitals, their effect on SEO, and how to improve them.
• Understand schema.org and how it impacts SEO.
• Capable of working with content management systems and drafting basic SEO text.
• Experience and create detailed user stories and product specifications for development.
• Understand what is needed to track activity and create reports & charts in order to visualize & analyze the performance of SEO updates.
• A track record of commitment to prior employees.

Preferred Qualifications

• Some form of product management, project management, software development and/or analytics experience a plus.
• Experience with log analysis tools such as Botify or DeepCrawl.
• Background in the real estate industry.
• SEO experience with large, consumer facing national websites.
• Experience with