Senior Marketing Strategist

JOB LOCATION

15151 E Alameda Pkwy Aurora, Colorado 80012-1555

City of Aurora, Colorado

It is an exciting time to work for the City of Aurora, we're growing and looking for dedicated and collaborative individuals to join our team of talented and valued employees. Excellent organizations have a set of principles, or core values, that are used to implement their mission and vision. Those values represent the touchstone for the organization, guiding the decisions of the individuals and the organization. At the City of Aurora, we demonstrate our excellence by modeling the CORE 4 Values of: Integrity, Respect, Professionalism, and Customer Service, and we welcome all who share these values to apply.
 
Why Work for Aurora?

• Make a difference in the lives of real people every day
• Diverse community
• Competitive total compensation package
• Well-Funded General Employees Retirement Plan
• Light rail station minutes away
• On-site fitness center and overall employee well-being programs Internal educational programs to assist with career advancement
• Access to innovation workspaces

PRIMARY DUTIES & RESPONSIBILITIES

Hiring salary $77,360 - $96,700/annually

Salary to be commensurate with experience. 

The deadline to submit applications is March 12, 2025. Please note, The City of Aurora will conduct ongoing screenings of applications on a first-come, first-serve basis; as soon as we determine to have a qualified pool of applicants, this position may close quickly and without notice.

PRIMARY DUTIES & RESPONSIBILITIES

• This position reports to the Manager of Marketing and primarily supports the golf and recreation divisions of the department through marketing, communications and public relations development.
• Performs professional public/media relations, marketing and sponsorship/advertising sales duties for the Golf division and Recreation Programs within the recreation division and larger PROS department.  
• Creates, edits, submits for approval, publishes and disseminates visually compelling and well-written communication materials across channels including but not limited to marketing/advertising, news releases/advisories, e-mail newsletters to patrons, event calendars, multi-page publications to enhance the image of the department and city of Aurora.
• Serves as professional liaison and establishes communications with local, state, regional and national news media including but not limited to responding to media inquiries and being interviewed.
• Attends special events, grand openings, tradeshows and other promotional activities as a representative of the department and city; this includes but not limited to public speaking presentations.
• Assists in the administration of the department’s social media accounts including Facebook, Instagram and Twitter. This includes but is not limited to a daily posting schedule, meeting or exceeding reach and engagement measures along with answering comments and messages from the community in a timely manner. Available on a rotating basis to share information and updates outside of normal business hours.
• Assists with the maintenance and continued evolution of the department’s nearly 120 pages of the city website. This includes but is not limited to consistently updating information, assistance with design and quality control.
• Assists with annual marketing budget of $100K.
• Manages various workflow processes and performs additional duties as assigned.
• Weekend, evening and holiday work will be required.

• This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

MINIMUM QUALIFICATIONS & WORKING CONDITIONS

An equivalent combination of education, training, and experience that demonstrates required knowledge, skills, and abilities may be considered.

Education:

• Bachelor’s degree in marketing, communications, public relations, or a related field

Experience:

• At least five (5) years of professional level experience in marketing and brand management

Licenses and Certifications Required:

• Driver’s License with a good driving record
• Preferred Qualifications:

Preferred Qualifications: