Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2024 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

About the role

 

Flex is hiring a data-driven growth marketer to own our B2B demand generation strategy. Your goal is to drive qualified pipeline that grows the Flex property manager network. The Senior Digital & Growth Marketing Manager, GTM will be responsible for developing and overseeing the overall B2B digital marketing strategy, aligning it with the company's broader business objectives. 

 

This role will be a founding member of the B2B Marketing team, and will be crucial in driving new customer acquisition and expansion. To be successful in this role, you’ll need to be comfortable working in a fast-paced, performance-driven environment, and have a strong track record to report and deliver results.

 

What you’ll do

 

• Drive qualified pipeline for our sales team. Manage and oversee demand gen campaigns that help us meet and exceed our marketing and sales KPIs.
• Develop a testing framework for paid advertising and other channels, such as email, direct mail, and webinars.
• Create and launch Flex’s ABM and database marketing programs.
• Identify new and optimize existing marketing channels (website, email, paid advertising, events, etc.) to generate qualified pipe. 
• Spearhead initiatives to optimize the user journey, ensuring a seamless and engaging experience that significantly boosts conversion rates.
• Partner with RevOps to refine lead qualification, routing, and measurement, ensuring leads are flowing successfully through the funnel. 
• Collaborate with Design to develop creative concepts and campaigns that attract, engage, and convert audiences. 
• Present findings and recommended solutions to leadership, with clear insights and execution plans to address areas of opportunity.

Key qualifications

 

• 5-10 years in B2B marketing, focused on demand generation, digital marketing, or a related growth function. Experience in Account Based Marketing preferred.
• Practical experience with platforms like HubSpot, Salesforce, Wordpress, Iterable, Branch; Google Analytics, Google Ads, LinkedIn, Facebook, and similar platforms. Bonus points for SEO expertise!
• Budget management and experience making investment tradeoffs. 
• Exceptional verbal and written communication skills, capable of writing effective marketing copy.
• Strong relationship/team building and cross-functional project management skills. 
• Action-oriented mindset and a willingness to embrace learning through experimentation in a fast-paced, hyper-growth environment.

 

This role will report directly to the VP of Marketing, GTM. 

The national pay range for this role is $116,000-$140,000 in base salary. Individual compensation will be commensurate with the candidate's experience aligned with Flex's internal leveling guidelines and benchmarks.

Life at Flex:

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits. For full time, U.S. based employees we offer:

• Competitive pay
• 100% company-paid medical, dental, and vision
• 401(k) + company stock options
• Unlimited paid time off with a PTO minimum + 13 company paid holidays
• Parental leave 
• Flex Cares Program: Non-profit company match + pet adoption coverage
• Free Flex subscription