Team Lead - Product Marketing

ConnectWise is the world's leading software company dedicated to the success of IT Solution providers. As a company our vision is to power a thriving IT ecosystem that transforms what's possible for SMBs. How we do this is by empowering IT solution providers with unmatched software, services, and community to achieve their most ambitious vision of success

ConnectWise provides a work environment where each colleague is valued for their perspectives, skills and talents, is treated respectfully, can communicate openly and is encouraged to develop to their full potential as a contributor to the success of the company and the communities we serve.

We at ConnectWise value our colleagues and offer a competitive benefits package including medical, retirement investment plans, flexible time away, master’s assistance program and colleague recognition program.    

 

General Summary:

The Product Marketing Manager, Team Lead manages a team of three product marketing managers responsible for

conceiving, developing and maintaining innovative integrated go-to-market strategies that drive demand in assigned

markets. This player/coach will build positive relationships with their PMM colleagues and will be responsible for

driving the overall success of their portfolio of products. They will also create the integrated go-to-market strategies,

which will include developing effective messaging, obtaining market intelligence, building sales enablement, and

delivering compelling assets for their assigned business unit. This role requires product expertise, influence, business

and marketing savvy and close collaboration with stakeholders across marketing, product management,

partner success, and sales teams.

Essential Duties and Responsibilities:

•  Coaches, mentors, and drives product marketing colleagues to success in their functional areas
•  Responsible for success of their assigned product line(s) in the market
•  Determines and drives GTM direction and strategies that drive demand in assigned markets
•  Leads cross-functional teams for successful GTM outcomes
•  Drive the end-to-end planning processes and core priority setting.
•  Work across the organization and company to drive outcomes, align with business owners and stakeholders,
•  mitigate risk, and deliver value to our internal and external customers
•  Product subject matter expert interface to all sales, marketing, community, and consulting teams
•  Develop and manage the positioning and messaging for the product expansion strategy in new markets
•  Identify customer needs, oversee market research, and monitor market trends and competitive landscape
•  Sales enablement – communicate the value proposition of the products to the sales team and develop the ales tools that support the selling process of ConnectWise’s products
•  Management of market persona mapping and intelligence – Be the expert on buyers, how they buy and their
•  buying criteria; be an expert on competitor weaknesses
•  Initiating and fostering relationships with development, sales, marketing and other groups to create new  products or enhance functionality of existing products or product lines
•  Technical Product Marketing - Craft overall messaging, message matrix and positioning for internal  organizations
•  Enablement Resource for Internal Training and working with Education on training material messaging and  content
•  Active participant in thought leadership blogs and whitepapers

Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to establish themselves as a leader amongst their peers
•  Leverages relationships and trust to influence teams to drive change
•  Identify organizational problems and tackle them
•  Strong communication skills and presentation skills; verbal and written, with the ability to communicate across business and technology
•  Ability to maintain good judgment in fast-paced, high-stress environments.
•  Work across multiple teams to help connect the moving parts in a very dynamic and fluid environment.
•  Excellent problem structuring, identification, and resolution;
•  Ability to translate ideas into clear, high impact communications (e.g. emails, papers);
•  Ability to work in a rapid pace environment with multiple and shifting priorities
•  Proven track record of taking ownership and driving results