Senior Campaign Manager, Loyalty

Job Title: Sr. Campaign Manager, Loyalty
Company: Circle K Stores, Inc.
 

ABOUT CIRCLE K:

Circle K delivers those little boosts that make our customers' journeys easier and more enjoyable. We bring that ambition to life every day.  At Circle K and in our marketing teams we are entrepreneurial, action-oriented and we work as one team. We value diversity and different ways of thinking and working. We're constantly learning and celebrate failure just as much as success. We take risks, try new things, and we get things done. 

ABOUT INNER CIRCLE:

Inner Circle is Circle K’s first free membership program in the U.S., offering fuel rewards and so much more to customers. It is live in over 4,000 stores nationwide, with expansion into additional business units. Inner Circle is a high-visibility strategic initiative within Circle K.

POSTION OVERVIEW

The Senior Manager, Loyalty will be responsible for driving customer engagement and long-term loyalty through the Inner Circle program. This role will oversee 360-degree campaign strategy, execution, and optimization while working cross-functionally with internal teams, external agencies, and business unit leaders.

The Senior Manager will lead campaign planning, media execution, creative development, data analytics, and post-mortem analysis—ensuring that all loyalty marketing initiatives align with business objectives and customer insights.

WHAT YOU’LL DO

Loyalty & Engagement Strategy

• Develop and execute the long-term loyalty marketing strategy, ensuring alignment with business goals and customer insights.
• Lead the evolution of Inner Circle, enhancing personalization, engagement, and retention.
• Partner with internal teams to refine loyalty offerings, including promotions, benefits, and digital experiences.

Campaign Development & Execution

• Own the end-to-end execution of Inner Circle marketing campaigns across paid, owned, and earned media channels.
• Develop campaign roadmaps, ensuring strategic alignment and timely execution.
• Oversee creative brief development, ensuring messaging and visual consistency.
• Lead cross-functional collaboration with media, creative, analytics, and category teams to bring campaigns to life.

Business Unit Support & Expansion

• Partner with Business Units (BUs) to support Inner Circle market launches—advising on campaign execution and local optimizations.
• Provide guidance on signage, promotions, and customer service materials for new locations.
• Travel as needed to support BU launches and ensure smooth program adoption.

Analytics & Performance Optimization

• Define success metrics for loyalty campaigns and lead post-mortem evaluations in collaboration with the Analytics team.
• Develop reporting dashboards to track campaign KPIs, engagement trends, and business impact.
• Utilize A/B testing, consumer insights, and data analytics to optimize campaign effectiveness.
• Manage media tracking and dynamic links to measure marketing performance accurately.

Cross-Functional Collaboration & Compliance

• Work closely with Legal, Privacy, and Compliance teams to ensure adherence to all customer data regulations.
• Partner with external agencies, including PR, creative, and digital media vendors, to enhance loyalty initiatives.
• Lead stakeholder communication and presentations for executive business reviews.

WHO YOU ARE

You live and breathe the customer experience, gaining a deep understanding of Inner Circle - as well as the competitive landscape - to inform how we shape our loyalty & engagement marketing strategy. We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every day.  We are so inspired by the people we surround ourselves with and we aspire to have the same true for them.

• Outstanding ability to think creatively and identify and resolve problems
• Excellent analytical, organizational, project management and time management skills
• Must be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines
• High level of integrity, autonomy, and self-motivation
• Must be able to perform the essential duties and responsibilities as described above
• Must be able to follow state, federal and company guidelines

PROFESSIONAL SKILLS & QUALIFICATIONS