Director, Customer Marketing

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Job Summary: We are seeking a dynamic and results-oriented Director, Customer Marketing to lead our efforts in building compelling customer stories, references, and use cases. This role is responsible for developing and executing strategic programs that highlight customer success, amplify advocacy, and showcase the value our solutions deliver. The ideal candidate will have a strong background in storytelling, customer engagement, and a passion for driving measurable business outcomes through authentic customer narratives.

Key Responsibilities:

Customer Story Development:

• Identify and collaborate with customers to craft compelling case studies, testimonials, and use cases that demonstrate the impact of our solutions.

• Work with the creative and content team to develop multimedia assets such as videos, blogs, and presentations that highlight customer success.

Customer Advocacy and References:

• Build and manage a robust customer reference program, ensuring a diverse pool of advocates across industries and use cases.

• Collaborate with sales and product teams to match references to product innovation helping drive adoption and advocacy.

Cross-Functional Collaboration:

• Partner with sales, product, and customer success teams to identify success stories and opportunities for showcasing customer achievements.

• Align with the content team to ensure consistency in messaging and storytelling.

Community Engagement:

• Create and manage programs that encourage customers to share their stories, including through events, webinars, and social media.

• Foster community engagement by encouraging customers to connect and collaborate.

Metrics and Reporting:

• Define and track KPIs to measure the success of customer storytelling and advocacy initiatives, including engagement and conversion metrics.

• Use data insights to refine strategies and demonstrate the impact of customer stories on business outcomes.

Team Leadership:

• Lead and mentor a team of customer marketing professionals focused on storytelling and advocacy.

• Provide guidance and support to ensure team members deliver high-quality, impactful narratives across different customer segments.

Market Insights:

• Stay informed about industry trends, customer needs, and competitive dynamics to ensure customer stories remain relevant and impactful.

• Gather customer feedback to identify new opportunities for storytelling and advocacy.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field; MBA preferred.

• 7+ years of experience in customer marketing, storytelling, or a related role, with at least 3 years in a leadership position.

• Proven track record of creating impactful customer stories and managing advocacy programs.

• Strong communication and storytelling skills, with the ability to craft narratives that resonate with diverse audiences.

• Experience with marketing automation tools, CRM platforms, and multimedia content creation.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Accommodations

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