Senior Director, Market Analytics, Insights & Planning

Why join Freenome?

Freenome is a high-growth biotech company developing tests to detect cancer using a standard blood draw. To do this, Freenome uses a multiomics platform that combines tumor and non-tumor signals with machine learning to find cancer in its earliest, most-treatable stages. 

Cancer is relentless. This is why Freenome is building the clinical, economic, and operational evidence to drive cancer screening and save lives. Our first screening test is for colorectal cancer (CRC) and advanced adenomas, and it’s just the beginning. 

Founded in 2014, Freenome has ~500 employees and more than $1.1B in funding from key investors, such as the American Cancer Society, Andreessen Horowitz, Anthem Blue Cross, Bain Capital, Colorectal Cancer Alliance, DCVC, Fidelity, Google Ventures, Kaiser Permanente, Novartis, Perceptive Advisors, RA Capital, Roche, Sands Capital, T. Rowe Price, and Verily.  

At Freenome, we aim to impact patients by empowering everyone to prevent, detect, and treat their disease. This, together with our high-performing culture of respect and cross-collaboration, is what motivates us to make every day count. 

Become a Freenomer

Do you have what it takes to be a Freenomer? A “Freenomer” is a determined, mission-driven, results-oriented employee fueled by the opportunity to change the landscape of cancer and make a positive impact on patients’ lives. Freenomers bring their diverse experience, expertise, and personal perspective to solve problems and push to achieve what’s possible, one breakthrough at a time.

About this opportunity:

At Freenome, we are seeking a Senior Director of Market Analytics, Insights, and Planning as we grow the Freenome Commercial team. The ideal candidate will be responsible for data-driven decision making, strategic planning, and market insights to support the growth and success of Freenome. This person will work closely with cross-functional teams, including field leadership, marketing, customer experience, market access, corporate development, medical and product development, to provide actionable insights, optimize commercial strategies and guide business planning.  Responsibilities will include key Commercial Operations activities such as market analytics and planning, insights, competitive intelligence, forecasting, and commercial systems. You are passionate about accessibility and quality patient care and you will have a significant impact on the continued growth of an organization dedicated to changing the entire landscape of cancer.

The role reports to the Chief Commercial Officer.

What you’ll do:

• Develop and implement market analytics frameworks and methodologies to track market dynamics, market share and business performance
• Conduct market sizing, segmentation and trend analysis to identify growth opportunities, market gaps and competitive threats
• Establish methods to monitor and report on key performance indicators (KPIs) relative to commercial strategies and tactics
• Develop a deep understanding of customer segments and their needs, preferences and behaviors
• Conduct customer research, including surveys, interviews and focus groups, to gather insights on customer and patient perceptions, satisfaction, and decision making processes
• Utilize data analytic techniques to segment customers and patients
• Collaborate with cross-functional teams to develop and implement strategic launch plans considering market trends, competitive landscape, and customer insights
• Work with commercial and product teams to develop pricing strategies, product positioning, and go-to-market plans
• Conduct demand forecasting and scenario planning to support resource allocation, capacity planning and revenue projections
• Provide guidance and support to marketing teams in developing effective marketing campaigns, messaging, and promotional strategies
• Work with access teams to align market analytics and insights with access strategies and reimbursement requirements
• Enable commercial assessment activities in order to drive business cases for Freenome investment decisions
• Partner with the Real World Data team to generate insights to better understand physician and patient behavior better and glean insights to drive commercial strategy
• Partner across the commercial team and other cross-functional partners to scope, prioritize, and deliver data analyses to inform process improvement decisions
• Assist with budget management, and facilitate project prioritization and project management across the commercial team
• Ensure all strategies, plans, and tactics are aligned with legal and compliance requirements

Must haves:

• Undergraduat