Marketing Lead- TikTok Gaming

About the Team:

The Global Operations team at TikTok Gaming is a high-impact, cross-functional group focused on accelerating the growth of organic short-form and LIVE gaming content across the platform. We work closely with leading publishers, platforms, creators, and internal stakeholders to deliver scalable, high-performing, and engaging content experiences. The team is organized into three core units: the US Creator Team, the Japan Creator Team, and Global Partnerships.

Within Global Operations, the Global Marketing function is a newly created role — offering a rare opportunity to build and shape a marketing strategy from the ground up. We’re looking for a visionary leader with deep roots in the gaming industry and a strong perspective on where the market is headed. The ideal candidate is both a strategic thinker and hands-on executor — a true player-coach — who can drive cross-functional alignment and bring bold, creative growth initiatives to life.





Responsibilities:

- Lead TikTok's marketing presence at key global gaming industry events, overseeing strategy, execution, and agency partnerships to create best-in-class brand experiences.

- Own the go-to-market (GTM) strategy for new gaming products, features, and initiatives, ensuring seamless cross-functional planning and execution across Product, Global Partnerships, regional Creator and other cross-functional teams.

- Partner with cross-functional teams - Product, Creator/Publisher Operations, Content Operations, Comms, etc. - across various regional and central teams to define priorities, OKRs, and KPIs that speak to business impact

- Craft and maintain the official global gaming narrative and value proposition for TikTok Gaming, ensuring consistent and compelling messaging across all marketing channels and partner interactions.

- Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, providing data-driven insights and regular performance reports to executive stakeholders.

- Serve as a central point of contact, collaborating closely with regional teams to ensure global strategies are effectively localized and executed to meet market-specific challenges and opportunities.

- Develop an operating model that ensures excellent standards of work and keeps stakeholders informed of plans, progress, and outcomes

- Champion the voice of the gaming community and our partners internally, providing iterative feedback to Product and Operations teams to help shape the future of gaming on TikTok.