Head of Brand

Job Type

Full time

PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.

 

Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe. 

Summary of Position:

PetSafe Brands is seeking a passionate, CPG experienced, and dynamic individual to join our company as the Head of Brand. If you thrive on the excitement of being part of a leading Pet industry global brand, bringing must-have, innovative technology to market in a fast-paced environment – this is the role for you. In this critical and highly visible role, you will be responsible for developing and implementing comprehensive brand strategies, partnerships, and communications to enhance our company's leadership, presence, and reputation as the industry leader. Here you will lead multiple teams of talented professionals and collaborate closely with cross-functional departments to ensure that all aspects of external facing communications and efforts align with the goals and values of the brand. The ideal candidate should possess a deep understanding of consumer behavior, market trends, brand strategy, comms development and possess extremely strong leadership, communications and strategic thinking skills.

Responsibilities:

• Develop and execute the overall brand strategy, brand equity, brand voice/tone/visual identity, price positioning, communication development, claims, packaging assets, visual merchandising, tradeshow execution, social and PR strategies, ensuring consistency across all marketing channels and touchpoints.
• Lead a team of brand marketers, providing guidance, coaching, and fostering a collaborative work environment.
• Be the steward of the brand's visual identity, messaging, content and relaying the consumer value proposition.
• Oversee the creation and execution of integrated marketing campaigns, leveraging various channels such as digital, social media, print, and events.
• Collaborate with cross-functional teams, including product management, sales, engineering, supply chain, and creative teams, to align brand initiatives with business goals.
• Conduct market research, competitor analysis, and consumer insights to identify trends, opportunities, and challenges in the market and adjust the brand strategy & execution accordingly for growth and optimal market positioning.
• Maintain brand consistency in all external and internal communications, ensuring that messaging aligns with brand values and positioning.
• Stay abreast of industry trends, competitor activities, and emerging marketing technologies to drive innovation and maintain a competitive edge.
• Manage the brand marketing budget and allocate resources effectively to maximize return on investment.
• Cultivate relationships with key stakeholders, including media partners, agencies, and influencers, to enhance brand visibility and collaborations.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree is a plu