Sales Manager (Irrigation/Lighting) SW Florida - The Toro Company

Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future. 

Who Are We?     

The Toro Company’s irrigation business is comprised of two distinct brands, Toro® and Irritrol®. Both brands offer a full line of solid, dependable, irrigation products including controllers, sensors, valves, spray heads and rotors to help customers care for golf courses, sports fields, public green spaces, commercial and residential properties. Unique Lighting Systems is a leading brand of professional grade lighting fixtures, low voltage transformers, LED lamps and the patented HUB system for installation. Serving both residential and commercial markets, Unique Lighting Systems offers a full line of outdoor lighting products. 

  The main objective of this position is to create and grow demand and sales volume beyond market growth rates for the Toro brands, which include Toro Irrigation, Irritrol and Unique Lighting, in Southwest Florida (Tampa/Fort Myers/Naples). The District Sales Manager (DSM) will support programs and demand creation sales functions for all product lines to grow territory sales through the distributor channel focusing on contractors, builders, municipalities and other key influencers. 

What Will You Do?  

In order to grow and build a successful career with The Toro Company, you will be responsible for:  

• ​​​​Influence Demand Creation and Sales Growth: Take the actions necessary to create and support demand for the Toro brands (Toro, Irritrol, Unique Lighting) with contractors, municipalities, builders, end users, distributor headquarters and distributor branches.  These actions will include:

• Deliver sales goals and profitability targets quarterly
• Develop and manage key contractor demand creation programs
• Develop and support contractor National Account programs
• Create and launch product training initiatives, demonstrations and seminars
• Influence new product introductions and product placement
• Communicate market and competitive analysis on regular basis to management
• Manage sales contacts, project opportunities, sales activity, sales progress, and closed sales
• Reviews market analysis to determine customer needs, volume potential, price schedules, and discount rates. Support sales campaigns and programs to build market share within territory, while accommodating the goals of the company.
• Develop and maintain customer relationships by creating a call frequency and contact plan.
• Create and updates target contractor/contractor conversion list as part of CRM for Toro, Irritrol and Unique.  List will be maintained to include customer and contact information, projected annual sales and sales potential, quarterly active projects and closed projects including sales volumes as well as general activity.
• Identify and track key commercial projects, including home builders as part of CRM for Toro, Irritrol and Unique brands. Cultivate relationships with identified key commercial contractors and residential production installation contractors.
• Identify and build relationships with targeted design build contractors in territory.  Influence specification of Toro, Irritrol and Unique products and track progress in CRM.
• Represent Company at trade association meetings and professional assemblages to promote company product and image.  Be active in local associations and drive promotion of brands.
• Develop, coordinate and deliver education seminars and product demonstrations in territory to influence support and usage of Toro, Irritrol and Unique product lines.  Utilize regional Product Trailers where applicable.
• Gather and review competitive information and market analysis to identify opportunities for growth with Toro, Irritrol and Unique product lines. Communicate information to manager and appropriate channels on a monthly basis. 
• This requires a home base office and the ability to multi-task between office, field and travel in territory daily.  Field territ