Associate Director, Patient Services Marketing - Botox Therapeutics

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Associate Director of Patient Services Marketing is the day-to-day marketing leader for the Botox Therapeutics patient services care model, responsible for translating care model strategy into integrated execution across patient and provider workstreams. Reporting to the Director of Patient Services Marketing, this role contributes meaningfully to strategy while owning execution with a high degree of rigor and accountability. The AD leads two direct reports — a Marketing Manager for Patient and a Marketing Manager for Provider — and is accountable for the performance and development of both.

A defining feature of this role is oversight of a technically complex, multi-platform digital experience spanning patient and HCP logged-in portals. The AD owns the patient services lane within these shared platforms and brings both strategic vision and executional discipline, coordinating closely with brand and HUB partners to ensure a seamless, integrated experience. The AD is also responsible for accelerating new care model capabilities including AI-enabled service delivery and call center infrastructure.

Responsibilities:

Care Model Execution & Digital Platform Oversight

• Serve as the day-to-day marketing leader for the Botox Therapeutics patient services care model, contributing to annual planning and ensuring execution aligns with care model strategy.
• Own the patient services layer of the patient and HCP digital portal experience, making day-to-day decisions on patient services content, functionality, and strategy within the platform while partnering closely with brand and HUB teams to ensure a seamless, integrated experience across workstreams.
• Serve as the patient services marketing lead in cross-functional portal governance, ensuring alignment with brand and HUB partners on experience design, messaging consistency, and capability development.
• Lead the acceleration of new care model capabilities, including AI-enabled program and service delivery and call center infrastructure, helping define requirements and shaping how these capabilities show up for patients and providers.

Patient & Provider Experience

• Champion the patient experience across all access touchpoints, ensuring programs support affordability, adherence, and continuity of care.
• Oversee the development, management, and implementation of Botox Complete Office Practice Manager peer-to-peer programs, including the recruitment of speakers, approval of the Annual Operating Plan, and speaker program deck management.
• Develop indication-specific messaging and educational strategies across all Botox Therapeutics indications that enhance provider engagement and patient understanding.
• Guide digital and content initiatives that strengthen the provider and patient experience across channels.

Insights & Continuous Improvement

• Synthesize insights from field rides, FRM feedback, operational data, and program performance dashboards to inform and continuously improve execution.

People Leadership

• Lead, develop, and manage two direct reports — Marketing Manager, Patient and Marketing Manager, Provider — providing coaching, performance management, and career development support.

Cross-Functional Collaboration

• Partner closely with the Botox Therapeutics brand team, Field Reimbursement Managers, and cross-functional stakeholders including market access, legal, finance, medical, and communications to advance access priorities and align messaging.
• Collaborate with the Training team to support field force effectiveness through clear messaging, tools, and enablement resources.

Planning & Operations

• Support APS stra