Associate Director/Director, Marketing, Taste NAM - Princeton, NJ (Hybrid)

Associate Director/Director, Marketing (Taste, Texture & Health)

Location: US Remote or Princeton, NJ, US

Place of Work: US Remote or Hybrid 

Are you passionate about shaping the future of food & beverage? Join us as a Senior Marketing Manager, in the dynamic flavor industry. Drive brand presence and business growth through strategic marketing initiatives and impactful communications. Shape a successful career with us while making a significant impact in a thriving market.
 
At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work to not only benefit our People, Customers & Communities but also drive value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

 Your Key Responsibilities:

• Market Analysis and Consumer Insights
• Identify and analyze market trends, consumer preferences, and competitor activities to uncover opportunities
• Conduct gap analysis and gather market intelligence to address future needs
• Define target customer segments and understand their behaviors and preferences
• Insight-Driven Digital and Content Strategy
• Support the digital marketing team by crafting compelling stories aligned with brand goals
• Develop content strategies that reflect emerging consumer and market trends for impactful engagement
• Strategic Marketing and Innovation
• Develop and execute comprehensive marketing strategies in collaboration with cross-functional teams
• Leverage insights to drive innovation, contribute content, and promote technologies and value propositions
• Translate client briefs into actionable strategies that deliver measurable results
• Customer Engagement and Presentations
• Create visually engaging and impactful presentations that align with customer goals
• Enhance customer relationships by identifying potential business opportunities and aligning with their strategic objectives
• Support content development for digital marketing campaigns to resonate with targeted audiences
• Product and Brand Development
• Collaborate with Business Units and Product Development teams to create new product concepts that address market demands
• Contribute to the brand value proposition by ensuring consistent messaging and enhancing the demo experience
• Cross-Functional Collaboration and Leadership
• Partner with Sales, Business Units, and Creative teams to meet customer needs and financial targets
• Serve as a mentor to junior team members, fostering growth and development within the team

We Bring:

• Empowerment to make meaningful contributions while upholding ethical standards
• Recognition and celebration of your efforts and accomplishments
• Opportunity to build a career making a significant impact on billions of lives, with the freedom to shape your own path
• Dedication to creating better futures for customers, communities, people, and the planet
• Responsibility and accountability in living company values and driving sustainable solutions

You Bring:

• BA/BS in Marketing or a related field
• 12 years of experience in Marketing and/or Consumer Insights
• Flavor and Ingredient experience strongly preferred. In-depth understanding of the beverage category and consumer trends
• Proven ability to lead and inspire a team, fostering a collaborative and high-performance work environment. Demonstrated success in mentoring and developing team members to achieve their full potential
• Exceptional communication, presentation, and organizational skills. Proficient in written and spoken English with a proven ability to present in an engaging manner
• Ability to work effectively in a collaborative, cross-functional team environment. Advocate for teamwork to drive improved outcomes, increase productivity, and promote a positive culture
• Strong understanding of how CPG companies approach innovation, the marketplace, competition, and brand development
• Profici