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Publicis Media - Ad Operations Project Manager (m/f/d)

Publicis Groupe
Düsseldorf, Germanyfull_timeVerifiedPosted 30 Jan 2024

About the role

<h3>Company Description</h3><p>Publicis Media is the world's second largest media agency network and part of the French communications group Publicis Groupe. As a global holding company, Publicis Media lives through its global agency brands Zenith, Starcom and Spark, which manage and continuously develop the customer business in strategic communications consulting in over 100 countries. In addition, central teams of specialists at Publicis Media support the agencies' clients in these areas: Data and Technology, Analytics and Insights, Research, Content, Performance, Buying and Business Development. <br/>  </p><p><strong>About TAAG:</strong><br/> The Technology &amp; Activation Group (TAAG) is a digital ad technology, operations, and measurement team of professionals supported by best-in-class technology and expertly designed procedures. TAAG helps to form the foundation of our Data and analytics practice by turning the data we create into a true asset for our business. TAAG supports and complements the digital and analytics teams and builds expertise to educate some of our most valuable media professionals.</p><h3>Job Description</h3><p><strong>Description:</strong></p><p>We are looking for an experienced digital media specialist, with expertise in the fields of digital media technology, ad operations, ad tech, and measurement, who can come in and immediately make an impact. This will be both in terms of applying industry knowledge (and sharing this with the team) to manage key tagging, trafficking, data, measurement, and partner relationships to drive campaign efficiency and develop leading technical expertise. The individual we are seeking will be confident with senior agency executives and clients and clear in delivering our agency's point of view and recommendations.</p><p>The successful candidate will have a fully-rounded knowledge of digital ad serving, measurement, and associated technology and partners.</p><p> </p><p><strong>Responsibilities:</strong></p><p>The responsibilities of this role span following core areas:</p><p> </p><p><strong>TAAG leadership and global coordination</strong></p><ul><li>Manage and standardize global best practices and quality control, thought leadership, global client relationships, point of escalation</li></ul><p> </p><p><strong>Traffic</strong></p><ul><li>Oversee and manage global ad operations teams and ensure best-in-class service delivery in all markets<ul><li>Establish/refine processes and training parameters to ensure flawless, on-time execution by operational teams</li><li>Organize and centralize, where possible, processes and technologies to deliver specific client needs (taking local nuances into account)</li><li>Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs</li></ul></li><li>Ensure that all tagging, data collection &amp; operations activities are performed flawlessly and in accordance with campaign objectives and primary KPI(s)</li></ul><p> </p><p><strong>Technology partners, tools, and systems</strong></p><ul><li>Identify and oversee the deployment of digital technology solutions and partnerships, such as ad servers, and data management tools, that deliver against client and organizational needs<ul><li>Lead the communication with strategic technology vendors (ad-server, TMS, ad verification, DMP, third-party, creative agencies, etc.)</li><li>Drive management of T&amp;Cs and team compliance</li><li>Ensure teams are effectively and efficiently using current tools and systems through training and/or establishment and adherence to best practices</li><li>Audit and evaluate technology solutions being used, and identify opportunities to improve and/or create new tools and systems that will drive savings or generate new revenue</li></ul></li></ul><p> </p><p><strong>Consultation</strong></p><ul><li>Partner with digital directors, client- and channel leads on the business to deliver the best product and best thinking across, search, social, mobile, display, and video to establish technology needs and requirements</li><li>Represent client’s needs within the marketplace to meet current and future needs – and identify where new value can be created for the agency and our clients</li></ul><h3>Qualifications</h3><ul><li>Bachelor’s degree in digital marketing, Informatics, or a related field</li><li>3+ years of industry experience in agency, ad, or marketing tech</li><li>Specifically, the candidate must have a good command of MS Excel and PowerPoint, including formulas and tables, as these are heavily utilized in the creation of automation efficiencies in the reporting process</li><li>Technology experience is important (must have experience with standard ad servers such as CM360, Flashtalking, Sizmek, Ad Form, etc.)</li><li>Tagging experience is a very big plus (would be great to have experience within CM360 Floodlight and Tag Management Systems such as GTM, Tealium, Adobe Launch, etc.)</li><li>Good u

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Publicis Groupe

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