Sr Subscriber Retention Strategist

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com


The Senior Subscriber Retention Strategist plays a vital role in the Consumer Retention Department, tasked with developing data-driven strategies to enhance subscriber tenure and minimize churn. By harnessing deep insights from customer segmentation, analytics, and personalized communication techniques, this position significantly influences subscriber retention and lifetime value across both digital and print products. Reporting directly to the Senior Manager of Loyalty and Retention Strategy, the Senior Subscriber Retention Strategist is essential in driving the department's success and ensuring the company's growth and stability.
Key Responsibilities:
· Design and implement engagement and retention strategies targeting tenured, at-risk, and churned subscriber segments across products and channels
· Develop personalized subscriber journeys informed by customer insights, segmentation analysis, and subscriber lifecycle stages
· Identify and prioritize segments based on lifetime value, churn propensity, and subscriber behavior to inform targeted campaigns.
· Collect, analyze, and report on subscriber data to identify retention opportunities and engagement trends
· Provide actionable insights through concise and impactful reports to inform strategic decisions
· Partner closely with content, analytics, product, and customer service teams to implement engagement initiatives
· Lead continuous test-and-learn cycles, systematically refining subscriber engagement and retention tactics based on measurable outcomes.
Qualifications
· Bachelor's degree
· 5+ years of experience in digital marketing, with a focus on subscriber retention and customer lifecycle management for subscription-based businesses
· Demonstrated proficiency with personalization and segmentation platforms (e.g., email, app, on-site, CDP/CRM)
· Strong analytical skills with proficiency in Excel, Tableau, and Google Analytics
· Excellent strategic thinker with experience creating concise, strategic presentations and briefs to communicate strategies and results
· Strong communication, strategic thinking, and interpersonal skills
· A self-starter capable of developing thoughtful strategies and effectively influencing cross-functional stakeholders
· High ethics and integrity
#LI-REMOTE
#LI-NR2
The annualized base salary for this role will range between $80,000 and $90,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.


Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or info