Marketing Cloud Administrator

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Marketing Cloud Administrator

Job Profile Title

Salesforce Administrator

Job Description Summary

The Marketing Cloud Administrator will play a crucial role in optimizing the Salesforce Marketing Cloud platform for Penn’s Office of Development and Alumni Relations (DAR). This position oversees technical support and user enablement for approximately 200 users across more than 25 Business Units in two Marketing Cloud instances, manages deliverability and sender reputation, and directs the future roadmap for implementing additional functionality and scalability. This includes administering automations, monitoring and auditing metrics to maintain high deliverability and engagement scores, developing best practices to ensure compliance with CAN-SPAM, GDPR, and other guidelines, and ensuring DAR stays within the agreed upon limits for the number of active users and subscribers/contacts.

The Marketing Cloud Administrator will collaborate closely with the team managing our in-house Salesforce CRM (Compass), data analytics and prospect research, communications and marketing, alumni relations, and annual giving teams to ensure that the platform is leveraged to its optimal capabilities.

Job Description

Job Responsibilities

• Platform Optimization: Oversee maturation of Marketing Cloud platform at Penn DAR. Continuously improve and fine-tune the Marketing Cloud platform to meet Penn DAR’s specific needs. This includes configuring data models, managing Salesforce Marketing Cloud Connector, journeys, automations, and API and other third-party integrations. Identify ways to best leverage digital channels to achieve desired results and advise colleagues in this area, especially through content personalization and marketing automation.
• Platform Maintenance and Updates: Maintain a high awareness of trends and best practices in digital marketing and the Salesforce ecosystem including Salesforce CRM enhancements and releases. Lead integ