Associate Director, Customer Insights - Immunology
RegeneronAbout the role
Regeneron is seeking an Associate Director, Customer Insights, Immunology (Nasal Polyps and Eosinophilic Esophagitis) to join our team!
In this role, a typical day might include:
The Associate Director, Customer Insights, Immunology (Nasal Polyps and Eosinophilic Esophagitis) will report into the Director, Immunology (Nasal Polyps and Eosinophilic Esophagitis), within the Commercial Strategy and Insights and Analytics (CSI&A) department. This role will join a high-performing team responsible for overseeing all Customer Insights activities for Immunology Nasal Polyps and Eosinophilic Esophagitis and will partner with and serve as a strategic advisor for the Immunology Commercial Business Unit (CBU) stakeholders to inform business decisions. The individual will require a strong understanding of how and when to use specific market research methodologies to drive a high-resolution and up-to-date market understanding, to inform commercial strategy and brand planning.
This role might be for you if you can/have:
Lead
1) Lead market research plans and individual projects that inform business decisions for Immunology (Nasal Polyps and Eosinophilic Esophagitis), including U.S./global and HCP/patient initiatives
Develop
2) Develop innovative Customer Insights plans that align with strategic imperatives for Immunology (Nasal Polyps and Eosinophilic Esophagitis), demonstrating an ability to translate insights gaps into key business questions and inform the optimal research approach
3) Proactively recommend studies that inform critical brand decision-points and address brand opportunities and challenges
Partnership and collaboration
4) Develop and maintain a mutually beneficial partnership with stakeholders across Immunology (Nasal Polyps and Eosinophilic Esophagitis) CBU and CSI&A; strike a balance between project rigor, timelines and ability to influence decisions
5) Manage market research suppliers to design, scope, execute and analyze research results and develop business implications
6) Collaborate with the Immunology (Nasal Polyps and Eosinophilic Esophagitis) CBU, and CSI&A colleagues to influence data capabilities and stay informed on the market landscape and competitive outlook
7) Work closely with Advanced Analytics partners to effectively measure brand performance via secondary data sources; address related questions from senior leadership
Execute
8) Demonstrate proficiency and drive continuous improvement in primary research designs and analysis (qualitative and quantitative), and develop customized innovative research solutions to address complex strategic business issues
9) Manage all primary research in accordance with internal compliance policies and best practices, with agreed upon preferred vendors
10)Recommend reasonable, evidence driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions
11) Establish, manage and share outcomes from plans that measure and track performance against critical success factors
12) Synthesize insights and analyses from a variety of sources (marketing research, competitive intelligence, secondary data) to inform strategic choices and decisions; develop and present findings to business teams and senior management
13) Consolidate and integrate a variety of data and information into actionable and differentiating insights that identify business opportunities/strategies, keeping in mind portfolio implications
14) Create compelling presentations that communicate complex insights in a manner that is easily understood and actioned upon
15) Recommend reasonable, evidence driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions
To be considered for this opportunity, you must have the following:
Minimum BA/BS with 10 years of pharmaceutical/biotech commercial experience (or MBA/MS with 7+ years), in roles of increasing accountability; prior experience with market-leading brands required and immunology-specific experience is desired
Demonstrated success in using market research to inform and influence important business decisions
Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending courses of action supported by research findings
Experience in biologic drugs and in immunology (required)
Experience in cross-functional communication and consensus building
Strong technical understanding of marketing research methodologies and deep knowledge and experience across multiple complex res
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