Vice President, Stores and Customer Experience

Johnny Was, LLC

At Johnny Was, our mission is to inspire free-spirited optimism through beauty, authenticity, comfort and artistic expression. California Dreaming – the ultimate destination for those who love California and the relaxed modern bohemian lifestyle it embodies.

The Vice President of Stores & Customer Experience oversees the entire Johnny Was store network of 76 locations, driving revenue growth, client expansion, and customer experience excellence. This executive leads a team of direct reports including Store Directors, Visual Merchandising Director, Retail Operations Director, Director of Clientele, and Director of Training, ensuring alignment across all aspects of store execution, people development, and brand presentation.
As a key member of the leadership team, this role combines commercial accountability with brand stewardship, ensuring the Johnny Was ethos of free-spirited California luxury is consistently delivered while achieving aggressive growth targets.

          

Position Overview:

Key Responsibilities

Revenue Growth & Sales Leadership

• Deliver sales growth and profitability across the $100M+ store network.
• Partner with Finance and Merchandising on forecasting, productivity KPIs, and inventory efficiency.
• Champion a performance-driven culture that drives conversion, UPT, ADT, and comp sales.

Customer Experience & Client Expansion

• Define and oversee customer experience standards across all stores.
• Drive clientele and CRM adoption to grow the active customer database and expand client penetration.
• Implement hospitality-first practices that build long-term customer loyalty.

Store Operations & Talent Leadership

• Oversee field execution, payroll productivity, and compliance through Store Directors and Retail Operations.
• Partner with HR to recruit, retain, and develop top talent in the field and at the store level.
• Lead succession planning and leadership development across the store organization.

Visual Merchandising & Brand Expression

• Ensure consistent execution of Johnny Was’ visual standards, seasonal directives, and storytelling.
• Collaborate with the Visual Director and Merchandising to connect product strategies with store presentation.
• Leverage the corporate mock shop to align upcoming seasonal presentations.

Clientele & Training

• Lead the Director of Clientele in implementing CRM strategies that deepen relationships and drive repeat business.
• Oversee training programs to develop sales, clientele, and leadership capabilities across the fleet.
• Ensure that all initiatives are measurable and directly tied to revenue and customer growth.

Events & Community Engagement

• Build and oversee a strategic calendar of store events and activations.
• Collaborate with Marketing and Store Directors to ensure events deliver traffic, sales, and new client capture.
• Measure ROI and evolve best practices across the fleet.

Qualifications

• 15+ years of senior retail leadership, including direct oversight of multi-region store networks.
• Proven track record driving sales growth, customer experience, and clientele strategies in fashion, lifestyle, or luxury retail.
• Experience managing a complex field leadership structure with multiple functional direct reports.
• Strong strategic and financial acumen with the ability to drive both top-line and bottom-line growth.
• Exceptional leadership presence with the ability to inspire, coach, and scale large teams.
• Willingness to travel extensively across the Johnny Was fleet.

Pay is based on multiple factors, such as qualifications/skills/experience, geography, and state and local wage laws. In addition, bonus and/or commission and benefits including healthcare, retirement savings, paid time off/vacation, and product discounts may be offered.

Range for the position is $180K - $250,000

All qualified applicants with criminal histories will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Change Act. This position requires customer interaction and access to funds, merchandise, and private information. The Company reserves the right to withdraw contingent offers of employment on the basis of criminal convictions that may have a direct, adverse, and negative bearing on the ability to perform these job duties.

What happens next? 
If you are interested in this opportunity, please apply! You will receive an email confirming we received your applica