Vice President and General Manager, Parsec Labs

POSITION SUMMARY:
Meso Scale Diagnostics (MSD) is launching Parsec Labs, a new commercial division built around a breakthrough automation system combining high-throughput liquid handling, MSD's industry-leading electrochemiluminescence (ECL) detection, and a true walk-away software experience. Parsec Labs expands MSD portfolio into the automated bioanalytical market, targeting CROs, pharmaceutical and biotech companies, clinical laboratories and the academic core market.
The Vice President & General Manager of Parsec Labs is the commercial leader of this new division. The VP & GM sits on MSD's commercial senior staff, reporting directly to the Chief Commercial Officer, and carries full accountability for the division's revenue performance, go-to-market strategy, and organizational development globally.
This is a field-based role. The successful candidate will be deeply embedded in the market — traveling extensively across North America, Europe, and over time Asia — while maintaining close alignment with MSD headquarters in Rockville, MD and MSD's sample testing labs in other locations.

DUTIES AND RESPONSIBILITIES:
Launch & Go-to-Market Strategy
• Own and execute the Parsec Labs commercial launch, including early access program design, pricing strategy, and market positioning.
• Define and validate the GTM model across target segments — CROs, pharma/biotech, academic and clinical labs — adapting commercial approach by segment and geography.
• Develop the value narrative and sales tools that differentiate Parsec on lab integration, assay transfer, automation performance, analytical quality, and auditable workflows.
• Drive early adopter programs and key opinion leader (KOL) engagement strategies; the first placements must generate the scientific credibility that accelerates the broader launch.
• Deliver 10–20 Parsec placements in Year 1 through a combination of early access and initial commercial accounts.
Organizational Build-Out
• Recruit and build a small, elite sales and field support organization — the kind of team defined by technical depth, commercial discipline, and genuine customer experience.

• Establish hiring profiles, onboarding frameworks, and performance standards that reflect the division's premium positioning; plan for expansion into Asia as the division scales.
• Instill a customer-centric, performance-driven culture with high standards for rigor in opportunity qualification, pipeline visibility, and customer communication.
Cross-Functional Integration
• Work closely with MSD's commercial operations team to ensure Parsec Labs is built on the right CRM infrastructure, sales processes, and operational systems from day one.
• Partner with MSD marketing, applications, and product teams to align positioning with customer needs and competitive dynamics.
• Coordinate regularly with MSD's internal sample testing labs — using them as a demonstration and validation resource for prospective customers and key accounts.
• Partner with corporate functions (Finance, HR, Legal, Quality, Service) to ensure seamless integration while preserving the division's operational agility.
Commercial Management & Reporting
• Manage the Parsec Labs pipeline with rigor — opportunities documented, qualified, and tracked across a multi-quarter horizon.
• Report to the CCO as a member of commercial senior staff on pipeline health, placement progress, competitive intelligence, and GTM refinements on a regular cadence.
• Contribute to annual planning processes including revenue targets, headcount requirements, and geographic investment priorities.

EXPERIENCE AND QUALIFICATIONS:
• Bachelors’ degree in Business, Marketing, Life Sciences or related field.
o MBA or advanced degree preferred.
• 10+ years of commercial experience in life sciences capital equipment, automation, or complex instrumentation — with a clear track record of revenue ownership and new market development.
• Demonstrated experience launching new products or building new commercial divisions; proven comfort with the ambiguity, pace, and problem-solving demands of a market-entry environment.
• Experience building and managing geographically distributed teams; international commercial experience strongly preferred.
• Experience hiring and developing high-performance sales and technical field support talent.

KNOWLEDGE, SKILLS AND ABILITIES:
• Prior success selling into CRO, pharmaceutical, or clinical laboratory environments; strong fluency in the buying dynamics, procurement processes, and key stakeholders of these segments.
• Strong strategic thinking and analytical skills.
o Anticipates market trends and translates them into actionable strategies.
o Financially disciplined: Makes data-driven decisions with strong financial and operational acumen.
• Strong process orientatio