Retail Digital Strategy Director

Job Description:

Role Overview:

The Retail Digital Strategy Director (L3) is responsible for driving digital adoption across AT&T’s retail operations and cross-functional teams. Reporting to the Head of Digital Strategy & Transformation, this leader will develop and implement strategies to increase digital engagement in retail channels while optimizing revenue and cost efficiency. This role will play a critical part in leading change management efforts to ensure the smooth transition and adoption of new digital processes and systems across AT&T’s retail footprint. The Retail Digital Strategy Director will collaborate closely with internal stakeholders to drive alignment and operational excellence in digital-first retail experiences.

This role is based in Dallas, Texas, requiring in-office presence 5 days/week. Relocation assistance is available for qualified candidates.

Key Responsibilities:

• Develop and execute a comprehensive digital adoption strategy within AT&T’s in-store and online retail touch points to drive engagement and optimize customer experiences.
• Manage revenue and cost targets associated with digital customer adoption in retail environments.
• Lead change management initiatives to ensure smooth transitions in digital process implementation and system adoption.
• Collaborate with cross-functional partners, including Retail Operations, Marketing, and Technology teams, to align digital strategy with business objectives.
• Identify key performance metrics and leverage data analytics to track digital adoption trends and optimize performance.
• Partner with store teams to ensure seamless integration of digital tools and platforms into retail operations.
• Advocate for customer-centric digital experiences by ensuring strategies align with evolving consumer behaviors and preferences.
• Provide thought leadership on emerging digital retail trends, helping AT&T maintain a competitive advantage.

Qualifications:

Required:

• Bachelor’s degree in Business, Marketing, Technology, or a related field; advanced degree (MBA or equivalent) preferred.
• 10+ years of experience in digital strategy, retail transformation, or related roles.
• Strong expertise in digital adoption strategies, change management, and retail operations.
• Experience managing revenue and cost targets within a digital-first retail environment.
• Demonstrated ability to lead cross-functional teams and drive alignment across business units.
• Strong analytical skills with the ability to interpret data and drive strategic decisions.

Preferred:

• Experience working in a large, highly matrixed organization.
• Familiarity with emerging digital retail technologies and customer engagement platforms.
• Knowledge of omnichannel retail strategies and best practices.

Desired Outcomes:

• Drive measurable increases in digital adoption across AT&T’s retail operations.
• Ensure successful implementation of digital processes and systems, minimizing disruption to retail operations.
• Optimize revenue and cost efficiencies related to digital adoption in stores.
• Improve customer satisfaction by integrating seamless digital experiences within the retail environment.
• Position AT&T as a leader in digital-first retail transformation.

Key Traits:

• Strategic thinker with a strong focus on execution and results.
• Change leader with the ability to drive large-scale digital adoption.
• Collaborative and adept at building partnerships across diverse teams.
• Data-driven decision-maker with a customer-centric mindset.
• Adaptable and innovative, with a passion for digital transformation.

Benefits and Perks:

At AT&T, we recognize that our people are our most valuable asset. We offer a competitive benefits package designed to enhance well-being and provide peace of mind. Benefits may include:

• Health and Wellness: Comprehensive medical, dental, and vision coverage options.
• Financial Security: 401(k) retirement savings plan with company matching, life insurance, and disability coverage.
• Paid Time Off: Generous vacation, holiday, and sick leave policies to support work-life balance.
• Professional Development: Access to training programs, leadership development opportunities, and tuition reimbursement.
• Additional Perks: Employee discounts, wellness programs, commuter benefits, and more.

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$174,100.00 - $261,100.00

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