Social Content Strategist

ABOUT US

Join us in inspiring everyone to express their unique beauty.

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.

We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.

United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington. California Privacy Notice

 

Beware job scams! IPSY recruiters only use @ipsy.com email addresses. We do not interview via text/message/Teams. We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and recruiting@ipsy.com. 

 

About the Role:

We’re looking for a highly creative and strategic Social Media Content Strategist to lead and elevate IPSY’s presence on TikTok and emerging platforms. This role blends content creation, channel strategy, and trendspotting. You’ll concept, create, and direct social-first content that has a direct impact on our organic goals, acting as a channel owner and cross-functional partner while driving ongoing commerce initiatives.

This position reports to the Director of Social Media and MUST BE based in the Los Angeles, CA area. (This is a hybrid role, blending onsite and remote work.)

What You’ll Be Doing:

Content Creation & Strategy

• Concept, capture, and edit social-first content including short-form original videos, trending formats and sounds, campaign storytelling, BTS, in-office footage, reactive, and event coverage.
• Serve as an expert in the content and formats that drive engagement and deliver key KPIs.
• Optimize content for use across different IPSY social channels.
• Develop and manage creative briefs for campaign-specific social assets to be used across IPSY channels.

Channel Strategy & Management

• Own and execute IPSY’s TikTok and emerging platform strategy to drive brand awareness, engagement, and traffic.
• Act as a channel expert and develop platform-optimized content through original content creation, UGC briefs, and dedicated social shoots.
• Maintain a sharp pulse on the evolving TikTok landscape, identifying high-impact trends and testing opportunities.
• Collaborate cross-functionally with Creator Partnerships, Brand Ops, Creative, Production, Growth, Brand Partnerships, and Events teams to ensure objectives are met.
• Manage social calendar; publish and maintain daily TikTok content with strong attention to brand voice and accuracy.

Trends & Internet Culture

• Identify cultural moments and trends that resonate with our community and brand.
• Leverage trending topics and formats to identify reactive content opportunities.
• Support campaign launches, creator partnerships, and live event coverage with relevant, engaging content.

Analytics & Insights

• Track, analyze, and report on KPIs including engagement, traffic, and content performance to uncover actionable insights.
• Build weekly and monthly performance reports to guide optimization and highlight wins.

What We Are Looking For:

• 4+ years of experience in social media, content cr