Associate Director Omnichannel Marketing

Associate Director Omnichannel Marketing

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

The Associate Director, Omnichannel Marketing will oversee Walmart & Sam’s Club and will own and help scale growth by developing, executing, and optimizing retail media and omnichannel demand levers. This leader will drive end-to-end  demand creation, integrating national and retail media (Walmart Connect & Sam’s MAP), digital shelf excellence, improving analytics, and high-impact creative to deliver measurable business outcomes.

This role carries full accountability for business performance and external partnerships, serving as the primary leader responsible for Walmart Connect & Sam’s Club MAP relationship management and deep collaboration with cross functional stakeholders to deliver best-in-class, shopper-centric experiences across all touchpoints.  Further, this leader will partner closely with Brand General Managers and Customer Development leadership to drive digital share, omni share, and digital penetration.

This role oversees a team of 5 demand creation leaders across our Business Units and Walmart and Sam’s Club customers.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:

1. Omnichannel Demand Creation Strategy & Business Ownership

• Own and lead end-to-end demand creation strategy across Walmart and Sam’s Club
• Develop full-funnel (awareness → conversion → loyalty) programs tailored to high-frequency, replenishment categories across paid (national & retail media levers), organic (e.g. digital shelf and merch) and other omnichannel marketing levers (e.g. influencer, social, CRM, etc)
• Align strategies to:
  • Joint Business Plans (JBPs)
  • Category growth goals
  • Retailer priorities and key moments (seasonal, promotional, innovation)
• Drive business outcomes including revenue, share growth, and profitability
• Establish clear roles of media, content, digital shelf, and in-store activation within the shopper journey and digital growth formula
• Drive efficient ways of working in multi-functional “PODs” team model to strengthen one integrated plan for Walmart

2. Walmart Connect (WMC) & Sam’s Club MAP Relationship Leadership

• Serve as the primary point of contact and relationship owner for dedicated Ads leadership.
• Lead joint business planning with WMC, including:
  • Annual and quarterly media strategies
  • Test-and-learn roadmaps
  • Optimizations and Reporting
• Influence and secure:
  • Beta opportunities and new ad products
  • Enhanced data access and measurement capabilities
  • Preferred positioning and visibility opportunities
• Conduct regular performance reviews with WMC and  MAP to drive accountability and optimization – Quarterly Business Review (QBR) for executives and dedicated team

3. Customer Experience Leadership

• Champion superior customer experience, ensuring:
  • Seamless and intuitive path-to-purchase
  • Clear product differentiation and benefit communication
  • Consistency across retail media, PDPs, search, and in-store touchpoints
• Identify improvements in:
  • Shopper engagement and conversion
  • Navigation and discoverability
  • Overall digital shopping experience
• Influence decisions that improve customer satisfaction, trust, and loyalty in sensitive and functional categories

4. Retail Media & Performance Marketing Strategy

• Co-own total retail media strategy and investment, including WMC and Sam’s MAP in partnership with Head of Demand Creation and Customer Development Leadership
• Execute and optimize:
  • Channel roles (search, display, onsite, offsite)
  • Budget allocation and phasing
  • Audience segmentation strategies
• Oversee execution of:
  • Sponsored search (high-intent capt