Jobs and Careers

Marketing Specialist

United Statesfull_timeVerifiedPosted 27 Feb 2025

About the role

Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products. The company sells adult incontinence and infant diapers, among other products, into the healthcare, retail, and direct-to-consumer channels under brands including Attends, Indas, and Comfees as well as a wide range of private label brands for retailers. Mission: We champion health, dignity and comfort. Vision: To be a global leader in absorbent hygiene by meeting consumers’ diverse needs through effective, affordable and widely available personal care solutions. Our Values: Personal, Agile, Innovative, Integrity About Us The North America Retail Infant Brand Marketing team partners with top retailers to develop private-label infant diaper and training pant solutions. We help retailers grow market share in Mass, eCommerce, Drug, and Grocery channels through a unique combination of consumer insights, brand marketing, product innovation, and marketing activation. Collaborative partnerships and strong personal relationships are at the heart of our success. About the Role A high-performing Marketing Specialist impacts long-term business results by executing product and marketing initiatives. This role assists with the implementation of product and packaging changes/upgrades to existing and new programs/brands. The Marketing Specialist assists in development and measurement of marketing activation plans. The incumbent would learn and develop knowledge of consumers /customers and be required to build knowledge of assigned product lines. This position would manage partnerships and projects with a variety of internal stakeholders. Additionally, the Marketing Specialist accomplishes department’s mission by completing various organizational/administrative tasks. This position will learn to use indirect leadership influence skills across the organization and with external parties. This position would learn how to employ a disciplined approach to keeping initiatives on track and would provide project updates to a cross-functional team. Key Responsibilities:

Plan, organize, and execute packaging rollouts/deliveries through Commercialization and Lifecycle management processes
Lead the artwork and packaging review process internally. Including, but not limited to coordinating artwork between agency and printers
Monitor and update all pre/press account Graphic Measures International (GMI) artwork [i.e., create vendor submissions (e.g., drawdowns and final press sheets), manage correction of fails/variances with printers]
Provide initial artwork reviews followed by managing and executing consumer review sampling programs (e.g., Bazaarvoice, Power Reviews), and support other sampling programs
Perform legal knock out searches for potential trademarks; submit marks for Legal approval
Collaborate and support PO requests and routing
Gather and analyze competitive data (e.g., Packaging, Claims, SKU’s & Counts, Pricing)
Additional duties and tasks where required

Required Skills & Experience:

B.S. in Marketing, Business or related field required
1+ years marketing experience
1+ year experience in package design, printing, digital art files
Implementation of packaging changes/upgrades/launches including artwork development, artworkreviews, and press runs
New product or brand launch initiatives
1+ year experience with project management / understand project management principles; creating and managing timelines across cross-functional teams
Skilled in leading multiple projects simultaneously
Ability to drive successful outcomes by use of interpersonal skills and willingness to engage and contribute to a collaborative team-oriented environment
Effective engagement with external agencies, customers, and vendors
Excellent written and verbal communication skills internally (across the organization) and externally
Proven ability to thrive in an ambiguous environment
Proficient in Microsoft Suite (Excel, Word, PPT, OneDrive, Outlook)

Preferred Skills:

Experience in Consumer Package Goods (CPG), Fast Moving Consumer Goods (FMCG), or Healthcare marketing
Claims development including managing approvals through Legal d