Marketing Manager, Lifecycle & Retention

ABOUT THRIVE MARKET
Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,000,000+ members find better products, support better brands, and build a better world in the process. We recently reached a significant milestone by becoming a Certified B Corporation, making us the largest grocer to earn this coveted qualification.
Thrive Market’s CRM team is hiring for a Marketing Manager, Lifecycle & Retention!
As a CRM Manager, you'll be at the heart of our mission, collaborating with various business units and cross-functional teams to craft and execute innovative lifecycle marketing campaigns. Your efforts will directly impact our growth, revenue, and, most importantly, member engagement.
If you're passionate about taking customer relationships to the next level in a fast-paced, collaborative environment, we encourage you to apply.

RESPONSIBILITIES

• Own the email and mobile marketing lifecycle strategy for a subsection of Thrive Market’s Member segment, focused on driving Member engagement and retention 
• Build multi-channel (email, push, in-app, SMS) automated and batched marketing programs in Thrive Market’s automation platform, Sailthru
• Manage coding, maintenance, and optimization of all triggered and transactional email programs, including Back in Stock, order and shipping confirmations, account-related communications, and other key revenue-driving emails.
• Partner with the Engineering team on personalization efforts for email marketing, including predictive scoring models and recommendation algorithms
• Work closely with other members of CRM and cross-functional teams, Engineering, and more) to bring campaigns to life, including but not limited to, creative, coding, segmentation, A/B testing, QA, and reporting/analysis. 
• Work closely with the Product team as needed to build new functionality related to driving KPIs 
• Identify opportunities for new automated email/mobile marketing programs that drive conversion, revenue, and member engagement. Devise the strategies for these programs, engage appropriate cross-functional stakeholders, and own the build, testing, and launch phases.
• Manage a testing roadmap designed to contribute to key business metrics. Regularly report on test results and iterate to further optimize.
• Monitor and report on key marketing metrics. Perform weekly analyses of program performance and all testing efforts, reporting back to the team and leadership.
• Maintain and continue to develop an extensive knowledge of our core member personas and pain points, as well as Thrive Market’s marketing funnel and strategic objectives in order to align member marketing efforts.
• Maintain and continue to develop an expert knowledge of Thrive Market’s email and mobile marketing technologies, authoring and maintaining all related documentation in a central repository (Confluence).

QUALIFICATIONS

• 5+ years of experience in lifecycle marketing specifically focused on email, automation, and mobile marketing (push notifications, SMS) 
• Strong underlying knowledge of digital marketing and e-commerce
• Extremely organized, self-motivated, and detail-oriented with an eye for overall user experience.
• Strong ability to work cross-functionally with internal business stakeholders and external vendors
• Strong analytical skills, using data to solve problems, optimize programs and build new initiatives that drive revenue and member engagement
• Extremely well-versed in email best practices and mobile marketing
• Extensive experience and knowledge of A/B testing techniques, best practices and implementation.
• Able to translate findings into insights and actionable takeaways, then communicate to key stakeholders
• Ideally proficient in tools used by team: Sailthru (Email marketing tool) and Attentive (SMS platform) Nice to have experience in other tools used by the team: Domo, Amplitude

BELONG TO A BETTER COMPANY

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
• Dog-Friendly Office
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health