Senior Director, Sales Enablement

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

The Senior Director, Sales Enablement is a strategic people leader responsible for building and scaling the programs, tools, content, and frameworks that maximize seller effectiveness and accelerate revenue growth across G2's global sales organization. This role serves as the connective tissue between Sales, Marketing, and Product and ensures every seller has the knowledge, skills, processes, and resources to engage buyers confidently and close efficiently.

In This Role, You Will Be Responsible For: 

Enablement Strategy & Leadership

• Define and own the vision, multi-year roadmap, and operating model for G2's global sales enablement function, in close alignment with the company's revenue goals and GTM strategy

• Lead a high-performing enablement team; foster a culture of continuous improvement, learning, and accountability

• Serve as a strategic advisor and thought partner to senior sales leadership on all matters related to seller productivity, readiness, and ramp

• Own the enablement budget, headcount planning, and vendor relationships in partnership with Finance and HR

Onboarding, Training & Curriculum Development

• Design and continuously improve scalable onboarding programs that measurably reduce time-to-productivity for new sales hires across all roles, levels, and segments

• Build and maintain a comprehensive continuous learning curriculum spanning sales methodology, product knowledge, competitive positioning, objection handling, and skills development

• Develop and scale manager enablement programs that equip frontline sales managers to coach effectively, drive rep development, and strengthen team performance

• Lead the design and delivery of major enablement events including Sales Kickoffs, New Hire Bootcamps, QBR preparation, and in-field readiness programs

Content Strategy & Sales Tools

• Own G2's sales content strategy; ensure sellers have timely access to accurate, high-quality, buyer-journey-mapped content — including pitch decks, battle cards, talk tracks, case studies, and ROI tools

• Evaluate, implement, and drive adoption of the sales enablement technology stack (e.g., Highspot, Gong, Hyperbound) across the glo