Director, Digital Commerce

Overview

At Brooklinen, we believe in creating a home that feels like you—and that same philosophy extends to how customers experience us online.

We’re seeking a Director of Digital Commerce to lead our digital commerce business. This is a high-impact, player-coach role for a true digital merchant—someone who brings a strong commercial lens while ensuring our digital experience remains cohesive, thoughtful, and aligned with the Brooklinen brand.

You’ll own the performance of our digital storefronts, responsible for driving revenue while maintaining a strong customer experience. Reporting to our VP, eCommerce & Marketplaces, you’ll partner closely with Planning, Growth/Retention, and Digital Product to ensure our site is both commercially effective and brand-aligned.

You’ll also lead a team of four across site content and merchandising, elevating both execution and commercial ownership.

What You’ll Do

Commercial Merchandising & Site Performance

• Evaluate the end-to-end customer journey to identify friction points and improve the path to purchase
• Define strategies to increase AOV and UPT through cross-sell, upsell, and personalization
• Oversee onsite experiences across promotions, product launches, and product education
• Lead a culture of testing, using A/B testing and personalization tools to drive incremental revenue
• Implement dynamic merchandising strategies, including sort order and curated collections based on performance and business priorities

Conversion & Experience Optimization

• Partner with Growth/Media teams to create a seamless click-to-cart journey
• Optimize landing pages, navigation, and funnel performance to improve conversion
• Translate performance data into clear, actionable improvements

Multi-Channel Strategy & Marketplace Management

• Define how DTC and marketplaces (including Amazon and Registry) work together to drive total business growth
• Build and execute go-to-market strategies for marketplaces
• Partner with agencies to improve performance across search, content, and conversion
• Reinforce Brooklinen.com as the home of the brand through differentiated experiences, bundles, and launches

Team Leadership & Operational Excellence

• Lead and develop a team, evolving them from site operators into commercial owners
• Build scalable workflows for product launches and seasonal updates
• Maintain a strong attention to detail to ensure the site is accurate and optimized
• Partner with Digital Product and UX to shape features that drive revenue per session

What Success Looks Like

• The digital experience feels cohesive, intuitive, and aligned with the Brooklinen brand across DTC and marketplaces
• Conversion, AOV, and revenue per session improve through thoughtful, data-informed iteration
• Cross-functional partners trust this role’s judgment and view them as a strong commercial thought partner
• Digital initiatives are well-coordinated, with clear priorities and fewer last-minute adjustments
• The team operates with a strong sense of ownership, balancing execution with a broader commercial mindset

We’re Looking For Someone Who Brings

• 8–10+ years of experience in digital commerce, with meaningful ownership of site merchandising and/or marketplace performance
• Experience with eCommerce P&L management, forecasting, and demand planning
• Strong familiarity with Shopify Plus and modern analytics tools (e.g., GA4, Looker)
• A strong merchandising instinct, with the ability to translate product, inventory, and data into a compelling digital experience
• The ability to synthesize performance data into clear, actionable insights
• Experience managing agencies or external partners and holding them accountable to performance
• A business ownership mindset, with a strong understanding of revenue, margin, and long-term growth
• Clear, confident communication skills with the ability to influence cross-functional stakeholders
• Strong organization and attention to detail, with the ability to manage multiple priorities
• A proactive, solutions-oriented approach to identifying and resolving challenges
• Experience with marketplace platforms (e.g., Amazon Seller Central, Walmart Marketplace, or similar), including advertising, promotions, and operational levers preferred

If you’re excited to shape how customers experience Brooklinen online—and help us continue building a brand that feels like home—we’d love to hear from you.

Compensation

Base salary range: $165,000–$200,000, plus equity and a 15% target bonu