Product Marketing Lead- Ecommerce

We are Rokt, a hyper-growth ecommerce leader.We enable companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Together, Rokt's AI-based relevance Platform and scaled ecommerce network powers billions of transactions. In December 2022, Rokt’s valuation increased to $2.4 billion USD, allowing us to expand rapidly across 15 countries. 

At Rokt, we practice transparency in career paths and compensation. 

At Rokt, we believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Rokt’stars constantly strive to raise the bar, pushing the envelope of what is possible.

We are looking for an Ecommerce Product Marketing Lead.

Compensation: $203,000-221,000 salary, employee equity plan grant & world class benefits.

This is a pivotal Ecommerce Product Marketing opportunity to own the product go-to-market strategy and associated narratives at Rokt. You’ll partner closely with our product and go-to-market teams to drive adoption of new features, enabling the sales team to accelerate deal cycles and drive revenue growth.  With a strong foundation already in place, you'll have the chance to create and refine materials to stay ahead of the competitive landscape. Beyond strategizing, you'll roll up your sleeves to implement change, align cross-functional teams, and build scalable processes. If you thrive in ambiguity, moving quickly from strategy to execution in a fast-paced environment, this high-impact role offers the opportunity to shape the product marketing function and thought leadership for an innovator in the industry.

Requirements

About the role

Rokt is seeking a Product Marketing Lead to own the go-to-market for Rokt’s suite of products for ecommerce site owners and performance marketers. This role will serve as the liaison between the Marketing, Sales, and Product teams in order to deliver on the go-to-market strategy. Reporting to the VP, Product Marketing this role will communicate the unique value proposition of the Rokt products and design/implement enablement tools and programs that support sales in growing the Book of Business.

Responsibilities

• Ultimately, your job is to lead the product marketing and go-to-market strategy, focusing largely on three key areas: (1) defining a narrative around our core products, (2) enabling our go-to-market teams to add value, and (3) expanding into new offerings or new verticals. Simply put, you and your team will help us understand our customers and tell our story to them, reaching them in an authentic and compelling way.
• You’ll develop product marketing strategies with real measurable, quantifiable impact on Rokt’s business
• You will own the messaging and positioning for our core products, understand our buyer personas and develop a narrative that resonates
• You will partner closely with the product team, helping to shape the roadmap through customer, industry, and competitive insight. Develop product positioning and lead the execution of large cross-functional launches that will accelerate our growth, drive user delight and strengthen our brand. Ultimately you will represent the voice of our customer/buyer personas
• You will be a product expert and evangelist both internally and externally, developing a deep understanding of market needs and trends, and how we should position ourselves
• You will define go-to-market strategies, working closely with senior leadership across the company
• You will lead competitive analysis and pricing and packaging initiatives
• You will empower and enable our sales teams to tell our story with conviction and knowledge of the competitive landscape
• You will develop impactful messaging and collateral about our customers and campaign results in case studies, testimonials, presentations, and thought leadership that promote Rokt to customers.
• You will be the “Training Guru” and devise sales enablement programs for the global sales teams that ensure they are adequately trained and comfortable bringing the Rokt products to customers.
• You will foster strong relationships with customers and customers to develop key use cases and customer success stories and testimonials.

Requirements

• 8+ years experience in relevant roles including product marketing, project management, management consulting, change management and innovation, preferably within a high-growth tech environment
• Possess exceptional strategic aptitude with the capacity to take a complex story and create a simple and easy to consume narrative
• Have a demonstrated ability to clearly communicate a unique value proposition through messaging fra