About the role
The Activation Tour Manager is responsible for leading an experiential marketing campaign focused on brand marketing, product education and demonstration of the Spin Master Monster Jam Toys at Walmart stores nationwide. As an ambassador of Monster Jam supporting the Activations team, this full time over the road touring position will operate at parking lot events traveling with and displaying a Monster Jam truck along with engaging with consumers, playing with toys, and ultimately driving sales.
As a member of the touring team, the primary responsibilities will include but aren’t limited to operating and maintaining a Class-A CDL Monster Jam Hauler and competition Monster Jam Truck for display purposes only; leading the touring team through daily event operations; understanding and ensuring the team meets Key Performance Indicator (KPI) goals as well as identifying and implementing innovative tactics to achieve these targets; manage and lead onsite staff engagement with consumers; serve as the on-site lead for any client, media, and office communications; develop client facing post event reports recapping performance metrics, consumer feedback, and event photos.
Reporting directly to the Global Partnerships Activations Manager, this position is supported on tour by an Assistant Tour Manager. The ideal candidate will have an extensive background in the experiential marketing industry, bringing an expertise in consumer engagement and mobile marketing at retail. While previous Monster Jam experience is preferred, it is not required. Having a mechanical background, proven industry experience, a strong work ethic, and the right attitude will be essential to success in this position; we’ll train you on the rest!