Senior Marketing Specialist

Azenta Inc.

At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.

All we accomplish is grounded in our core values of Customer Focus, Achievement, Accountability, Teamwork, Employee Value and Integrity

Job Title

Senior Marketing Specialist

Job Description

Position: Senior Marketing Specialist

Location: New Jersey

Shift: M-F 9am-5pm

Company Overview

At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer-focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships. 

Azenta Life Sciences is a global leader in the life sciences space with headquarters in Burlington MA, and offices and operations worldwide. We are a market leader in automated bio sample management solutions and genomic services across areas such as drug development, clinical and advanced cell therapies for the industry's top pharmaceutical, biotech, academic and healthcare institutions globally.   We provide unparalleled capabilities with our lab analysis, sample management and storage services, informatics software, and consumables, with the largest installed base managing over 1 billion samples globally.

What you will do

• Strategize, execute, and optimize integrated marketing campaigns based upon audience needs within specific market segments to gain new customers and build repeat business. 

• Work closely with product marketing managers to develop marketing plans, and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness, lead generation, and ROI. 

• Recommend and assist with creative development related to campaigns. This includes creating graphics as needed. 

• Monitor and measure marketing results of tactics that roll up to campaigns. Help to develop reports and presentations that speak to the effectiveness of marketing efforts and effectively communicate results to key stakeholders and executives across the organization.  

• Utilize marketing technology stack to plan, execute, and measure results including Smartsheet and Asana for project management, HubSpot for email campaigns and analytics, Salesforce.com for CRM, and other systems as required. 

• Utilize content marketing and digital best practices as you develop copy for marketing assets such as eBooks, landing pages, and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest. Leverage project management and established processes to bring these assets to the market on time and on budget. 

• Partner with the trade show team in the promotion and communications around trade shows and promotional events including writing and proofreading marketing copy, working with designers, and third-party providers as needed. 

  

What you’ll bring 

• You really connect with Azenta’s mission, namely empowering scientists and feeling that we are part of the life-saving and world-changing work that they do every day. 

• You’re a self-proclaimed storyteller and a communicator at heart who is able to connect customers with the solutions that they need to accelerate their science. You have the ability to translate technical bullets and details to a value-driven story that addresses top customer challenges. And, you have impeccable writing skills with lots of attention to detail. 

• You have an experimental mindset – you like to test, learn, and optimize. 

• You have solid design skills and familiarity with Photoshop, Illustrator, Canva, etc. 

• You are flexible and while you are a strong independent contributor, you also enjoy working closely with team members and are very open to exploring new ideas that come from team brainstorming. 

• You are process-oriented and have a mindset of continuous improvement, sharing ideas and recommendations. 

• Your experience working in a B2B marketing environment, preferably in the field of life sciences for 5 years, means that you understand how to take some key learnings and digital expertise from the B2C world that can translate to fun, interesting initiatives to generate top-level interest. 

• You have excellent collaboration skills that lead to maximum results – internal and external coll