Senior Product Analyst

ABOUT OUR COMPANY:

The crushing weight of debt is something that we believe holds people back from reaching their dreams and making a splash in the world. So in 2013, after seeing our friends and family struggle with student loans, we created Splash Financial. 

Over the years, our mission has expanded to include helping people with other forms of debt - such as refinancing credit cards, which are at all time highs in the US. And we’ve been able to refinance $6+ Billion in loans through our network of Splash, powered credit union and bank partners who leverage our marketplace and automated loan processing technology. And we’ve raised over $135 million from investors like partners of DST Global, Citi Ventures, TruStage Ventures, Northwestern Mutual Future Ventures, Detroit Venture Partners, and more.

But at our core, we’re still that little company from Cleveland with a big dream: to make people more powerful than their debt and we’re just getting started..

ABOUT OUR WORKPLACE:

Splash is remote-first, and proud of it. 

We spend our days simplifying financial products and getting them into the hands of people who need them most. Right now, we’re focused on building financial technologies that fundamentally transform how the industry lends.

Although Splash has been around since 2013, we still operate like a startup — fast-paced, nimble, and full of heart. We’re good people who care deeply about doing meaningful work and we approach challenges with creativity, passion, and urgency.

And to hire the best, we provide the best: great health insurance, competitive salaries, and unique benefits like quarterly meet-ups and access to engagement tools that keep us connected — even from afar.

At Splash, everything we do is guided by our values:

Own It – We take full accountability and follow through on commitments.

Raise the Bar – We move fast, innovate faster, and push through barriers.

Say the Hard Thing – We speak up with honesty, respect, and a desire to solve problems and make things better.

Elevate Each Other – We win as a team by lifting each other up.

These values show up in how we work and how we connect — whether we’re collaborating on big projects or bonding over everyday moments. Yes, we even have Slack channels for #kids-and-pets and #food because we believe being human makes us better teammates.

ABOUT THE ROLE:

Splash Financial is seeking a Senior Product Analyst who lives to figure out the “why” behind customer behavior and product performance. You’ll be the analytical heartbeat of our product organization, owning experimentation, instrumentation, and insights that shape our roadmap and customer experience. You will design and analyze A/B tests, build intuitive dashboards, and synthesize customer feedback and behavioral data into clear, compelling stories for both executives and cross-functional partners. You’ll lead the use of our product analytics tools and define the metrics that matter, ensuring teams have a trusted, self-serve view of product health. You’ll also build and maintain a unified customer 360 view that connects acquisition, onboarding, servicing, and outcomes, giving Splash a holistic understanding of our borrowers. This role sits at the intersection of data, product, and customer, and is a critical partner in driving growth, conversion, and retention across our portfolio.

WHAT YOU’LL DO AT SPLASH:

• Own experimentation and test analytics- Design, implement, and analyze A/B and multivariate tests across the product experience — from funnel optimizations to new feature launches — ensuring experiments are well-powered, statistically sound, and clearly interpreted for stakeholders.
• Build and maintain core product & business dashboards- Develop, automate, and continuously improve dashboards and reporting that track key product, funnel, and customer metrics; make it easy for PMs and leaders to self-serve insights and monitor performance.
• Lead product analytics tooling and instrumentation- Own the roadmap, governance, and best practices for our product analytics stack (event schemas, tracking plans, data quality); partner closely with Product and Engineering to ensure every new feature ships with the right instrumentation and metrics.
• Create and evolve a customer 360 view- Bring together product usage, marketing, servicing, credit, and outcome data into a holistic view of the customer journey; identify segments, behaviors, and opportunities that drive acquisition, activation, engagement, and long-term value.
• Translate customer feedback & data into actionable insights- Combine quantitative analysis (funnels, cohorts, retention, revenue) with qualitative signals (surveys, NPS, interviews,