VP, Digital and Demand Generation

Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission:

We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action. 

Our Values:

To put Human Experience at the heart of organizations so every person can be seen and understood. 

• Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions. 
• Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same. 
• Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow. 
• Dare to innovate: We challenge the status quo with creativity and innovation as our true north. 
• Better together: We check our egos at the door. We work together, so we win together. 

As the Vice President for Digital and Demand Generation, you will be responsible for driving scalable growth through innovative, data-driven marketing initiatives. The ideal candidate for this position is a strategic thinker, a hands-on leader, and a passionate advocate for leveraging emerging technologies to optimize marketing performance and customer engagement. As a senior leader on the Marketing team, you will play a key role in translating business priorities into effective campaigns across multiple lines of business and across multiple geographies. To accomplish this, you will manage a team of professional staff with responsibility for campaign management and planning, inbound marketing, website, and marketing operations. You and your team will work collaboratively with leadership across the organization and act as an advisor across the business on strategies, channels, and messages to reach the desired audiences.

Key Responsibilities:

Demand Generation Strategy & Leadership

• Design and execute the overarching demand generation strategy aligned with corporate growth goals, ensuring a consistent pipeline of high-quality opportunities.
• Partner with executive stakeholders across Sales, Product, Client Success, and Finance to define strategic priorities allocate spend, and go-to-market alignment.
• Develop annual and quarterly revenue acceleration plans with measurable KPIs, integrating brand awareness, lead generation, and conversion optimization.
• Manage, optimize, and forecast the departmental budget to maximize ROI, balancing strategic investments with operational efficiency.

Technology-Driven Marketing Innovation & Martech Optimization

• Champion the integration of AI, machine learning, and emerging technologies into marketing workflows — leveraging predictive analytics, personalization engines, dynamic content generation, and advanced customer journey orchestration.
• Continuously evaluate and adopt next-generation tools and trends to keep the organization at the forefront of marketing innovation and competitive advantage.
• Oversee and evolve the organization’s digital ecosystem — including website, marketing automation platforms, CRM, analytics, and personalization tools — ensuring seamless integration, scalability, and security.
• Lead governance and continuous improvement efforts related to the marketing technology stack, ensuring security, scalability, and best-practice usage.
• Drive UX and conversion optimization to