Senior Associate, Project Management

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Overview

In this role, you will manage creative assets and launch for paid digital media campaigns across Entertainment accounts. You will also be the primary liaison between internal (Communications Design & Partnerships) and external stakeholders (Client Creative Teams, Vendors, Creative Agencies) to execute approved campaign deliverables.

Responsibilities

• Manage digital deliverables for a flawless campaign execution.
• Identify areas of potential risk and implement risk mitigation strategies on all assigned projects.
• Utilize and optimize workload distribution to ensure quality execution and delivery of solutions.
• Work with Digital Partnerships to identify and manage expectations of both internal creative scope documents and external client needs at the project level.
• Communicate potential variances upstream through internal teams in timely fashion.
• Review and maintain documents that define creative scope of work.
• Attend & support campaign kick-off meetings/calls by answering creative needs questions and sending recaps.
• Ensure campaign execution process is appropriately followed by craft teams.
• Revaluate SLAs on an as needed basis when given new creative direction from the clients.
• Provide status updates and escalate issues to the Director.
• Process and direct creative assets (key art, images, logos, fonts, videos, and audio) to media partners to create custom ads.
• Maintain asset organization within file storage.
• Communicate and implement clear brand guidelines to media partners creating custom ads.
• Prepare creative trafficking instructions for internal Ad Operations team.
• Review test pages and mocks before sending to clients for creative approval.
• Provide creative status to Digital Partnerships and its impact on launch status.
• Troubleshoot any placement functionality issues and solicit help from Ad Ops when needed.
• Share creative insights during cross-functional meetings.
• Advise on creative feasibility when evaluating new media opportunities.

Desired Skills and Experience

• 3+ years of project management experience within either media or creative services.
• Experience working within an advertising agency environment.

Required Skills and Experience

• Familiar with marketing communications strategy and processes across all media formats including online media, data process, tagging, creative solutions, and experiential executions.
• Knowledge of the digital media trafficking process.
• Track, record, and manage multiple projects at once.
• Proficiency with Google Docs and Excel with an ability to embrace, onboard, and learn internal project management tools and systems.
• Exceptional interpersonal capabilities with excellent verbal and written communication skills.
• Ability to translate technical concepts to internal/external teams.
• Well-organized, ability to multi-task, strong written and oral communication skills, detail-oriented, energetic, can work as a team or independently, and receptive to feedback.
• Ability to thrive, multitask, and prioritize in a fast-paced environment.

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared value