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Print & Outdoor Senior Specialist
GroupMFinlandfull_timeVerifiedPosted 24 Mar 2025
About the role
Are you ready to shape the future of Print & Out of Home advertising?
Do you have a passion for innovation and a vision for how technology can transform media planning? We are looking for a skilled and experienced Print & Out Of Home (OOH) media planner to join our team as a Print & Outdoor Senior Specialist to lead the way in planning and executing OOH campaigns. This is a senior-level role that goes beyond traditional media planning—it’s about embracing the future of Print & OOH by leveraging technology, data and AI to deliver smarter, more impactful strategies and campaigns. If you’re an expert in Print & OOH media with a forward-thinking mindset and a desire to drive change, we want to hear from you! What You’ll Do 📝As a Print & Outdoor Senior Specialist, you will:
Do you have a passion for innovation and a vision for how technology can transform media planning? We are looking for a skilled and experienced Print & Out Of Home (OOH) media planner to join our team as a Print & Outdoor Senior Specialist to lead the way in planning and executing OOH campaigns. This is a senior-level role that goes beyond traditional media planning—it’s about embracing the future of Print & OOH by leveraging technology, data and AI to deliver smarter, more impactful strategies and campaigns. If you’re an expert in Print & OOH media with a forward-thinking mindset and a desire to drive change, we want to hear from you! What You’ll Do 📝As a Print & Outdoor Senior Specialist, you will:
- Plan and Execute Campaigns: Take ownership of client accounts by planning and executing Print & OOH campaigns that meet client objectives
- Client Communication & Guidance: Communicate with internal client teams or clients directly to understand their objectives, providing strategic guidance on media selection and presenting rationale to media selection and create campaign reports
- Educate and Inspire the Team: Act as a thought leader within the team, sharing knowledge on how technology can transform advertising and training others to adopt these innovations
- Provide Strategic Guidance: Collaborate with clients and internal teams to align campaign strategies with broader marketing goals, ensuring campaigns deliver measurable results
- Stay Ahead of Trends: Keep up to date with advancements in media and technology to ensure our media strategies remain at the forefront of the industry
- Incorporate AI into Marketing: Identify opportunities to use AI tools and techniques to improve campaign effectiveness, streamline processes, and enhance decision-making
- Have preferably 5+ years of experience in Print & OOH media planning and execution
- Understand the fundamentals of Print & OOH media but also have a vision for how technology is reshaping the industry
- Possess strong strategic thinking and the ability to connect client objectives with actionable media strategies
- Have experience working with AI tools and platforms and understand how they can be applied to improve marketing processes and outcomes
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