Why Patients Need You

Through the power of our seven portfolios, we have an unparalleled opportunity to learn faster, act quicker, and be bolder. Whether you are responsible for leading commercial strategies or supporting the development and implementation, your role can transform the way we launch our products to get them into the hands of patients faster and with more impact. 

What You Will Achieve

Join our newly formed Earned and Partnerships team within the Chief Marketing Office at Pfizer to:

• Lead our holistic social listening strategy planning and execution across our commercial business, therapeutic areas and brands
• Provide strategic and actionable social insights to the CMO and brand teams for amplifying opportunities in the market place for paid, earned and owned activations
• Oversee agency or vendor partners to review insights and connect to marketing actions
• Manage listening activations around key integrated campaign moments; collaborate cross-functionally on execution
• Create and drive consistent social measurement framework

How You Will Achieve It

• Drive overarching social listening strategy for Pfizer’s commercial business to enable an always on capability
• Leverage social listening tools / platforms to be able to lead a process to continuously track and analyze online conversations to gain deeper insights and understanding of social sentiment, behavior and opinions
• Expert ability to spot trends as they arise and connect them back to our business; identifying strategies for action
• Direct experience using social analytic tools
• Perform analyses of data with ease and ability to synthesize for an executive audience
• Ability to analyze and assess available social listening platforms and provide strategic recommendation for center of excellence use
• Is recognized as a subject matter expert as it relates to social and social listening and applies this expertise to influence the strategic direction of earned media campaigns
• Takes appropriate risks to challenge the status quo
• Has the ability to lead unique and complex social analytics initiatives and identifies the
• Acts independently on self-initiated projects and spots opportunities for improvement without being directed to do so

Qualifications

Must-Have

• Bachelor's degree
• 10+ years of practical, relevant experience in social media analytics or measurement role either in –house or at an agency
• Strong project management skills
• Growth mindset and ability to build something new in a white space
• Compelling communication skills
• Aptitude for convincing others (internally and externally) of the value of their ideas
• Expert proficiency in social  listening tools such as Brandwatch, Sprout, Sprinklr
• Ability to represent the brand in public domain
• Exceptional interpersonal skills and mastery of working in a matrix environment
• Must be able to both drive strategy and execute with speed and high quality
• Role model for the PFE Values (Courage, Excellence, Equity and Joy)
• Executive presence and ability to interact and influence effectively with all levels of the organization
• Discretion and trustworthiness in dealing with confidential information

Nice-to-Have

• Master's degree

  
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Additional Job Information:

Last Date to Apply: April 30, 2024
 

The annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.