Marketing Manager | SSC
Columbia HospitalityAbout the role
Marketing Manager | Columbia Hospitality
Columbia Hospitality, Inc. is seeking a Marketing Manager tasked with fostering the team culture, brand DNA and reputation for our properties. The Marketing Manager will bring enthusiasm to the team, flourish in a fast-paced environment, demonstrate experience in marketing leadership, and create an authentic and exceptional experience for guests, team members and owners.
Let’s start off with the most important part-what’s in it for you:
The Perks
*Eligibility of perks is dependent upon job status
• Salary Range: $75,000 to $87,000 DOE
• Cellphone Allowance
• Incentive Eligible
• Commuter/Parking Allowance
• Get Paid Daily (Make any day payday)
• Paid Time off & Holiday Pay (Because Balance Matters)
• Benefits - Medical, Dental, Vision, Disability, 401K
• HSA/FSA Plans -with employer contribution
• Values Based Culture (#OMGLIFE)
• Culture Add (Creating Space for Fresh Perspectives)
• Referral Bonus (Get Paid to Recruit)
• Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)
• Employee Assistance Program
• “Columbia Cares” Volunteer Opportunities
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
• Task Force Work Opportunities (Grow your career in idyllic locations across the globe)
• Online Learning Platform to Help You Grow!
• Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)
Our Commitment to you:
“People never forget how you made them feel.” Maya Angelou’s famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive - and success.
Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people-first organization, ignited from the inside to succeed on the outside. We are a tight-knit, inclusive, values-driven team and we trust one another to have each other’s backs. We show up every day with open hearts, an inclusive mindset, and a genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet.
What you’ll do:
The Brass Tacks
Act as the marketing resource and point of contact for all property leaders on marketing programs.
• Actively lead and participatein regular marketing and revenue calls to continually understand business needs and provide guidance on marketing strategies and tactics to drive revenue.
• Lead the development of annual marketing plans, marketing budgets, and owner presentations for assigned properties.
• Adhere to annual budgets and oversee the monthly expenses to ensure accurate forecasting aligned with projected revenues; work with property leaders and accounting team to reconcile expenses on a monthly basis.
• Oversee brand development and ensure all marketing channels appropriately representColumbia and the property brands.
• Oversee all marketing execution and serveas strategic advisor to junior-level team members supporting shared properties.
• Lead strategy on guest facing, revenue driving content - packages, promotions, programs, etc.
• Oversee public relations efforts, including pitching activities and programming development, as well as interfacing with third-party PR firms.
• Oversee social media management, including posting/message strategy, content creation, brand representation and community management.
• Oversee digital marketing campaigns and ensure appropriate brandingand messaging across all media channels; work with the internal or third-party partner on implementation.
• Maintain property website content.
• Create all content and build email marketing campaigns that incorporate revenue tracking and engagement metrics.
• Produce collateral as needed.
• Project manage and oversee creative agencies on websites, advertising, branding, brochures, direct mail, sales materials, and stationery packages.
• Oversee advertising and promotion campaigns and report on performance.
• Lead the direction of procurement of all logo items at each property to ensure brand standards are maintained.
• Drive accountability with property leaders and teams to ensure that properties stay on track with annual goals.
• Manage vendor relationships including, but not limited to:printing, creative design and photography.
• Produce comprehensive monthly performance reports for individual properties, ana
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