Senior Manager, ACUVUE® Brand Marketing

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Jacksonville, Florida, United States of America

Job Description:

Johnson & Johnson MedTech, Vision a member of Johnson & Johnson’s Family of Companies is recruiting for a Senior Manager, ACUVUE® Brand Marketing for ACUVUE® Contact Lenses within the Americas Vision Care Organization to be located in Jacksonville, FL.

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

The Senior Manager, ACUVUE® Brand Marketing for ACUVUE® Contact Lenses, will lead our brand standards, campaign design, in-house creative and portfolio claims strategies. The ideal candidate will have a successful track record in brand management, campaign design and deployment, and will play a crucial role in elevating brand equity and effectiveness across all channels. This position partners closely with consumer, media, customer, channel and brand teams in US Marketing, in addition to Global Strategic Marketing to shape the brand guidelines and portfolio claims strategy. This role reports to the Sr. Director, Consumer Marketing within the U.S. Marketing department.

Responsibilities:

Campaign Design:

• Lead the strategic development and execution of high-impact ACUVUE® Masterbrand campaign across life stages to enhance brand equity, visibility and drive business growth.
• Analyze campaign performance and provide insights to optimize future initiatives.

Brand Standards:

• Develop and maintain comprehensive brand standards to ensure consistent messaging and visual representation across all platforms.
• Manage in-house UX/UI creative team, budget and allocate resources efficiently to achieve desired results.
• Monitor brand compliance across various marketing teams and agencies to uphold brand integrity.

Portfolio Messaging & Claims

• Elevate and evolve new portfolio claims at or above benchmark in line with established claims process and accelerate as appropriate
• Craft clear and compelling messaging effectively communicates the brand's value proposition.

Partner with Consumer Marketing, Media, Customer & Channel Marketing, Insights & Analytics, Global

Strategic Marketing & Brand Equity, legal and compliance counterparts.

Ensure compliance with relevant industry regulations and ethical standards in all marketing activities.

Other duties as required

Qualifications

• Minimum of a bachelor’s degree is required. MBA is preferred.
• Minimum of 5 years of progressive marketing is required. Consumer marketing campaign experience is preferred.
• Experience in Optical industry is preferred.
• Ability to forge internal collaboration across all levels of the enterprise is required.
• Strong influencing skills with internal and external partners is required.

This position is located in Jacksonville, Florida and requires up to 20% domestic travel.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, s