Assistant Social Media Manager, Marketing (m/f/d)

Purpose:

 

Deliver the adidas message to the adidas consumer through the management of digital publishing across all relevant social channels and platforms. Deliver value to the adidas consumer by; creating engaging content and advertising experiences which drive conversation both one to one and at scale and connect to adidas’ wider digital world adidas.com and the adidas app, with a focus on membership.

 

Key Responsibilities:

 

• Implement the digital publishing strategy across your category with a focus on key campaigns, brand, and editorial moments.
• Lead on reactive publishing moments & support Digital & Partner Publishing managers on all relevant category stories
• Manage and moderate adidas’ social channels & communities, and work with Customer Service to ensure the best possible consumer experience on any social media touch point.
• Plan & input into content creation that supports the key campaigns, brand moments and reactive publishing.
• Own the global publishing calendar for your category.
• Ensure real-time publishing plans of relevant moments are shared with key stakeholders.
• Work with digital activation team to scale Newsroom content across multiple digital touchpoints
• Work with ecom paid social team to ensure alignment and maximize traffic driving and sales opportunities.
• Work with the wider Newsroom team to maximize the publishing mix for all campaigns.
• Ensure all campaigns and content are fully tagged and tracked to support measurement and advanced analytics efforts.
• Support the Digital & Partner Publishing Directors to drive on-going innovation and best practice digital publishing.

• Help educate the team to raise the level of knowledge and understanding of digital publishing and its potential.
• Identify platform trends and consumer behavior and feed the insight back into digital publishing output and the wider team.
• Achieve on target, on time, in full and in budget results.

 

Key Relationships:

 

• Global Newsroom
• Sports Marketing, EIM, trend,
• Global Brand Marketing category team
• Media Activation team
• Digital Activation team
• echo paid social team.
• MediaCom

 

Knowledge, Skills, and Abilities:

 

• Creative, collaborative, and confident
• Excellent interpersonal / communication skills and high level of strategic thinking
• Good understanding of owned channel and paid social landscape.
• Experience with all major social media networks: Facebook / Instagram, TikTok, Google / YouTube, Snapchat etc.
• Keen understanding of the wider publishing mix: owned, earned and paid.
• Naturally curious and motivated by the ever-changing world of digital and mobile.
• Broad understanding of and passion for the sports and fashion / entertainment industry
• Advanced presentation and organizational skills
• Understand the Editorial process.
• Copywriting skills

 

Requisite Education and Experience / Minimum Qualifications:

 

• Degree in Marketing, Communications, Retail, Digital or a related field (or equivalent experience)
• 2+ years’ industry and / or relevant work experience
• Fluent written and spoken English language skills.