Senior SEO Strategist

ABOUT ADVANCED ENERGY

Advanced Energy (Nasdaq: AEIS) is a global leader in the design and manufacturing of highly engineered, precision power conversion, measurement and control solutions for mission-critical applications and processes. AE’s power solutions enable customer innovation in complex applications for a wide range of industries including semiconductor equipment, industrial, manufacturing, telecommunications, data center computing and healthcare. Advanced Energy has devoted four decades to perfecting power for its global customers and is headquartered in Denver, Colorado.

 

POSITION SUMMARY:                           

Are you passionate about driving organic traffic and increasing conversions? If you have an established background in search engine optimization (SEO), developing and implementing strategies to improve website visibility in search engine results to drive organic traffic and lead conversions, we want you to join our team as a Senior SEO Strategist. You will be responsible for developing and implementing effective SEO strategies across our digital platforms, and monitoring and reporting on key performance indicators. This role seeks to improve our website's organic search rankings, drive qualified traffic, increase overall online visibility and increase lead conversion. You will also collaborate with our digital agency to develop digital campaigns and other marketing teams to ensure alignment and consistency with online presence.

 

This role is ideal for a data-driven individual with a passion for SEO, content optimization, and lead conversion.

 

RESPONSIBILITIES:

 

SEO Strategy Development

• Create SEO strategy roadmap by conducting:

• A content gap analysis, SERP landscape and audience analysis to optimize content strategy for organic traffic

• Keyword Research: Conduct in-depth keyword research to identify opportunities for on-page and off-page optimization.

• Competitor Analysis: Perform competitor analysis to identify gaps and opportunities to outperform competitors in search rankings.

• Analysis of SEO performance metrics, such as organic traffic, keyword rankings, and conversion rates. 

• Develop, execute, and continuously refine an SEO strategy to include recommendations for digital campaigns.

 

On-Page Optimization

• Content optimization: Optimize existing content (e.g., blogs, landing pages, product descriptions) for targeted keywords, readability, and user experience.

• Content marketing: Makes content recommendations based on keyword research insights, UX and competitive opportunities. Collaborate with Content Strategists to develop SEO-friendly content that attracts natural backlinks and enhances search visibility.

• Technical SEO: Make recommendations to improve website architecture, page load speed, mobile optimization, schema markup, and crawlability. Includes metadata management such as optimize meta titles, descriptions, headers, and image alt text for all pages to ensure best SEO practices.

• Quality Review: performs quality assurance (QA) review on staging and live site environments to ensure all SEO recommendations are implemented correctly

Off-Page Optimization

• Link Building: Develop and execute a comprehensive link-building strategy, including outreach to high-quality websites, guest posting, and partnerships.

• Social Signals: Leverage social media platforms to amplify content and drive traffic, contributing to SEO success.

Performance Monitoring and Reporting

• Analytics: Regularly track, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.

• KPIs: Monitor key performance indicators (KPIs), such as organic traffic, keyword rankings, conversion rates, and user engagement metrics.

• Reporting: Provide clear and actionable reports on SEO progress, identifying areas for improvement and growth.

Staying Current with SEO Trends

• Algorithm Updates: Stay updated on the latest search engin