VP, Group Creative Director, Copy
EVERSANAAbout the role
Company Description
EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.
We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.
Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.
Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.
Job Description
WHAT DOES A VP, GROUP CREATIVE DIRECTOR, COPY DO?
The VP, Group Creative Director (GCD) is an established Creative leader in the industry who actively drives creative in their group, inspiring and managing a team of Creative professionals across multiple brands, audiences and therapeutic categories, approximately $20MM+ in revenue. This role requires a proven, trusted leader with an ability to advance strategic, high-concept, creative campaigns and deliverables in every medium, elevating the work at every turn. The VP, GCD brings extensive industry experience to the table, including launches, label updates and navigating medical-legal hurdles.
As VP, Group Creative Director, you will be responsible for Creative output and business fundamentals of your group. This includes:
- Helping to create and/or review creative briefs, ensuring they provide a strong blueprint for on-strategy, brand-building, award-winning creative, looping in the ECD for support
- Strong written and verbal communication skills, expertly able to present compelling, original creative ideas confidently and clearly, supported by strategic rationale and insight
- Collaborating closely with Strategy, AM and PM to manage and understand client needs and further brand objectives
- Creating opportunities where none exist, ideating on “what if” work, taking into consideration brand KSIs, disease awareness days, advocacy groups, etc. This can be a Creative-only approach, or a collaboration with other disciplines
- Utilizing brand planning as a time to sell in brand-building, award-winning work for the year ahead that will create buzz for our brands and our clients
- Understanding and expertly managing talent-to-task in terms of staffing and working with AM/PM counterparts to ensure we staff appropriately and profitably
- Finding organic growth opportunities, improving ways of working, and promoting business-enhancing/team-building ideas and initiatives
- Leading Creative teams to new business wins, working with BD leads and collaborating cross functionally to tell a cohesive, strategically sound, compelling story with best-in-class creative that brings it to life
- Overseeing TV, print shoots and postproduction to ensure everything goes smoothly–this may mean delegating to reports, pulling in your ECD/CCO, or attending personally
- Fostering a motivated, satisfied team, creating a strong, healthy culture where people feel supported and challenged by the work they are doing
- Mentoring reports–and ensuring that there’s a pyramid of mentorship so that every team member is learning and growing
- Understanding EVERSANA INTOUCH processes, negotiating, troubleshooting, and solving for workflow challenges along with Account, PM, and other affiliate Creative leads.
- Demonstrate strong written, verbal, and technical skills
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