B2C & Luxury Account Planner

About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a global, digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees, who hail from all different backgrounds and walks of life.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Overview

The US B2C & Luxury Account Planner will report to the Head of US Revenue, Luxury & B2C and be directly managed and trained by the US Luxury Account Director, Art & Travel.

The AP will be responsible for providing comprehensive sales planning and support for key advertising clients and media agencies across the US. Client sectors include, but are not limited to, fashion, jewellery, spirits, design, arts, travel, beauty and property. 

The US Luxury & B2C team generates $7.2+ million in annual revenue and provides advertising solutions across the FT portfolio including digital, print, content, events and audio tactics.

 

Key responsibilities

• Contribute to Luxury and Property ad revenue growth in the US.

• Master the FT’s digital, print, audio and events product portfolio.

• Thoroughly understand and be able to articulate the FT’s editorial mission and readership profile.

• Support a team of Account Directors who oversee Fashion & Jewelry, Travel & Arts, Design & Spirits and Property sectors.

• Assist with account management throughout the sales process - including pre-sale, live campaign and post-campaign support.

• Build sector-specific presentations that highlight the FT’s narrative and value proposition. 

• Prospect potential clients and sectors by compiling industry and competitive research.

• Manage client (e)mailings, event invites and other communications.

• Troubleshoot creative, performance and billing issues as they arise.

• Work closely with the digital ad operations team on campaign servicing, insights and reporting.

• Collaborate with the content and project management teams on deliverables, timelines and ideation.

• Liaise with the research team to identify key data that will inform client decisions and bolster the FT’s sales narratives.

 

Required Skills:

 

• Strong written and verbal skills to effectively communicate both internally and externally. 

• Consistent professionalism while in the office and while working from home. 

• Ability to multitask and prioritise projects effectively.

• Extremely organised and detail-oriented. 

• Display curiosity, enthusiasm and resourcefulness.

• Passion for media and the luxury industry. 

• Interest to work in a fast-paced team environment with international offices.

• Fluency in Google Suites, Microsoft Excel and PowerPoint.

• A four-year college degree with demonstrated work ethic and successful teamwork.

• 1 to 2 years of business experience, with a media agency, publisher or luxury consumer brand preferred.

 

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here. 

 

Further Information

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive en