Associate Director - Omnichannel Insights & Data

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Summary:

The Associate Director, Omnichannel Insights and Data leads the strategy, development, and optimization of digital measurement and analytics platforms. As business product owner, you will oversee platforms including Crossix, enterprise BI tools (e.g., DOMO, Power BI), campaign optimization solutions, and next-generation always-on analytics platforms. 

Your primary accountability includes defining enterprise measurement frameworks, standardizing leading and lagging KPIs, and delivering scalable analytics products to drive data-driven decision making for Marketing, Omnichannel, and Commercial teams. You will champion measurement logic, analytics automation, and insightful frameworks, enabling closed-loop learning and continuous improvement. 

The role partners closely with CRM Insights Enablement, Decision Science (MMx/KDA), Omnichannel Strategy, BI&T, and global analytics teams. You will translate complex data into clear, actionable insights that improve customer experience and commercial effectiveness, while integrating decision science outputs and agentic AI capabilities for stronger business impact. 

Responsibilities:

Measurement & Reporting

• Serve as business product owner for digital measurement and analytics platforms including Crossix, enterprise BI tools, and campaign optimization solutions.

• Design and enable interactive platforms for campaign planning, optimization, and post-campaign reviews, embedding actionable recommendations and real-time alerts.

• Develop and support capabilities for campaign optimization, including advanced performance diagnostics, pacing, frequency, channel effectiveness, channel synergy, and test-and-learn frameworks.

• Ensure insights inform ongoing planning and execution strategies for marketing and omnichannel efforts.

AI, Agentic, & LLM Capability Development

• Oversee design and implementation of analytics agents and agentic frameworks to automate insight generation, pattern discovery, and measurement scale.

• Integrate large language models (LLMs) and enablement layers within analytics platforms for classification, summarization, clustering, and automated content analysis.

• Collaborate with IT, external vendors, and brand teams to drive rapid innovation, pilots, and scalable analytics solutions.

Always-On Digital Measurement & Platform Enablement

• Lead cross-functional teams to develop and scale always-on digital analytics platforms for automated tracking, reporting, and insight delivery across paid and owned channels.

• Implement automated data pipelines, weekly refresh schedules, and rigorous quality controls in partnership with data engineering teams.

• Ensure platforms are governed, scalable, reusable, and reduce reliance on ad hoc/manual analyses.

Measurement Frameworks, KPI Standardization & MMx/Decision Science Integration

• Design and implement standardized measurement frameworks across web, paid media, owned channels, and third-party data sources, incorporating MMx and decision science outputs to expand engagement insight capabilitie