Field Marketing Manager – Crop Protection

Field Marketing Manager – Crop Protection

This position is remote (virtual) and can work from home but must be located within the territory of Minnesota or South Dakota

The CPP Field Marketing Manager has responsibility for crop protection pricing and marketing execution in the assigned Sales Business Unit (BU), in this case, supporting the MN / SD Business Unit.  Additionally, the CPP Field Marketing Manager supports development and connection of key market insights to local strategy. The role reports to the CPP & Seed Field Marketing Director Team Leader with a dotted-line report to the MN / SD Sales BU Leader.

The Field Marketing Team has responsibility for partnership between Strategic Marketing and Sales​, partnering to leverage and align resources with opportunities and advocating for the team cross functionally including coordination with procurement, finance, IT, agronomy and product development, etc. ​ The Field Marketing team acts as the funnel to and from the field, providing insights to Marketing as the “voice of the field” and pushing communication and key programs to their assigned BU.  This leader is highly focused on driving local strategy and execution against WIGs (“wildly important goals”); local strategizing and approvals of marketing funds. The role allows for increased efficiency and speed of decision making freeing up people leaders to manage the broader business.

The Field Marketing Manager works in tangent with a regionally assigned Seed Field Marketing Manager as a part of an 12-person team comprised of 6 CPP Field Marketing Leaders across BUs and 6 Seed Field Marketers (formerly called Seed Execution Leads). 

30% Leads regional pricing strategy & execution to include:

• Scrimmage Leadership – Igniting Growth initiatives

• Market correction sales support (PROS)

• Strategic thought leadership for decoupling price on CPP products and services

• New SA & LCC migration and management

• Current JV pricing and cost management

• Dividend positioning within WFU’s total offer

• Strategic thought leadership for future bundle pricing

• Work with P&L marketing teams and Procurement on national pricing decisions

• Assess portfolio value to market and gain insight into value and competitive positions on a regular basis

• Works with BU sales leads and Account Managers in identifying margin opportunities through key product focus and profitability analysis with key customers

20% Leads regional execution strategy and key account connection to include:

• Lead business planning (BU CPP plan and Account CPP plan support)

• Key Owner Engagement (direct support and relationships)

• Supplier Partner collaboration (eg. Regional level, annual programs)

• Strategic thought leadership for Advanced Acre positioning at key accounts

• Assess portfolio value to market and gain insight into value and competitive positions on a regular basis

• Works with BU sales leads and Account Managers in identifying opportunities through key product focus and profitability analysis with key customers

10% Leads BU Level Market Intelligence & Communication:

• Market Intelligence (utilize analytics to drive regional insights, competitive intelligence, local BU-level micro market insights)

• Lead weekly calls to coordinate activities with sales business units, Seed, Services and CPP (e.g., BU Level CPP communication Calls)

• Feedback loop to Strategic Marketing

• 2-way Market Intelligence for the BU & WFU

5% Coaching & Development

• Support coaching and development of BU Sales teams and other Marketing teams (e.g., Pricing & Data)

Required Experience/Knowledge/Skills (to be able to perform this job):

• BS/BA in business or agricultural field. 

• 10+ years of sales and/or marketing experience

• Experience with CPP business, ideally within the assigned BU (products, programs, customers, agronomic practices, etc.) 

• Strong written and oral communication skills

• Ability to champion critical business needs and experience in change management to inspire and lead change initiatives

• Ability to drive organizational priorities

• Experience participating in and leading cross-functional teams

• Proven ability to influence and collaborate with stakeholders

• Ability to provide clear vision, direction and feedback

• Ability to make timely decisions and communicate appropriately

• Ability