Global Product Content Strategy Manager

Job Description:

Job Title: Global Product Content Strategy Manager
 

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work for, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.

The Impact You’ll Make in this Role
 

As a Global Product Content Strategy Manager, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

Defining and executing CBT product content excellence strategies based on each of our audiences and aligned to market opportunities for both existing and new products.  Ensuring content is effective and engaging across all relevant platforms and measured via user engagement KPIs. Delivering product marketing priorities by working closely with stakeholders and ensuring alignment with collaborative leadership and communication.  Accelerating Growth and Innovation with Disciplined Execution.

Deliver holistic CBT strategy and execution plan for Product Content Excellence:

• Determine level of content excellence needed by prioritized SKU for 3M and channel use and manage Product Health Scorecard.  Execute content audit against core requirements for each category (enhanced, A+, etc.) and develop roadmap and timeline to address.
• PDP “base” strategy including which ones should be enhanced and in what timeframe.
• GPIM excellence through insights and analysis and enabling with technology capabilities (PCM, AI, etc.), process, and global alignment.
• Marketing claims & branding excellence by setting best practices, process, timing, and auditing global execution.
• Audience Engagement Planning & Optimization:
  • Determine how content will flow through to our target audiences by Area/key country (syndication).  Communicate our syndication platform needs to TEBG and Corporate teams for their development, deployment and maintenance of that platform.
  • Support global eCommerce strategy, content needs, and Area implementation effectiveness and efficiency.
  • Stay close to key personas & buying journey analysis.
  • Contribute to NPI Introductions on content strategy and plan.
• Develop and measure user engagement performance globally in alignment to business and marketing objectives, sales, and growth targets. Analyze performance to provide insights and recommendations for program optimization. Create baseline data and progress benchmarks to measure against.
• Contribute to portfolio marketing planning and incorporate the product content components inclusive of opportunities, strategies, and execution for all CBT.
• Act as a change agent driving innovation and transformation within the cross-functional teams. Lead initiatives to adopt innovative product content approaches, technologies including corporate AI tools to enable real-time versioning and asset sizing, and other opportunities to enable growth. Prioritize needs and collaborate within CBT, the TEBG Global Marketing Lab, and the Global Commercial Area organizations on marketing workstreams, optimizing implementations and adoption to enable global scale.

Your Skills and Expertise 
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher in Marketing, Marketing Communications, Journalism, or Mass Communications (completed and verified prior to start)
• Five (5) years’ experience in developing and activating global content including claims, messaging, creative and content strategies, tactics, performance tracking, and optimization in a private, public, government or military environment

Additional qualifications that could help you succeed even further in this role include:

• Master's degree in Communications or MBA
• Experience developing strategies based on insights and analysis as well as developing and executing a detailed tactical plan
• Strong leadership and project management experience working closely and diplomatically with internal and external matrixed teams, managing tight timetables and multiple large projects simultaneously
• Experience with content syndication tools
• Experience in managing a Content ecosystem
• Minimum of three (3