Field Marketing Operations Manager

Overview:

The ideal candidate is familiar with the end-to-end marketing funnel, sales pipeline, and has implemented a campaign tracking framework. You will serve as the SME for MarTech and MarOps and take ownership on campaign tracking and performance reporting alongside the demand generation team. You will oversee and own client MarTech and database execution with regards to segmentation, data cleanliness, and completeness. You’ll own lead scoring, campaign tracking, lead management, database health, segmentation strategy, and lead nurturing and lead lifecycle management.

Essential Functions & Responsibilities:

The essential functions and responsibilities for this position include, but are not limited to, the following. Other duties may be assigned as needed.

• Lead and manage the marketing operations team and supporting agency in the execution of campaigns and programs.
• Oversee the process of list/data integration for outbound marketing campaigns, focusing on improving the process through automation
• Leverage systems and tools to execute and streamline personalized content and marketing workflows through automation, marketing operations management analysis and ROI reporting
• Work with the team to scope and build new applications and processes to increase efficiencies and sales results
• Support day-to-day marketing campaigns, program execution, and reporting in Hubspot
• help launch campaigns while continuously optimizing campaign processes and performance

Knowledge, Skills, and Abilities:

• Ability to work and communicate effectively with others in a diverse, multiethnic and multicultural work environment
• Ability to work independently and collaboratively in a fast-paced, decentralized environment.

Education & Experience:

We have identified the following programs, experience, and knowledge that have helped others find success in this role at Measurabl. We understand though that knowledge comes from many forms of learning and experiences. Above all, we consider a person’s potential impact in the role and value their unique path to this point in their career.

• 5+ years of experience working in marketing operations, marketing automation, campaign management
• Strong marketing platform skills – Hubspot required
• Strong quantitative skills, an aptitude for data analytics, and campaign tracking and reporting
• Team player attitude and approach with interpersonal skills and communication

Perks and Benefits:

• Unlimited PTO
• Health and Dental Insurance + HSA options
• Pet Insurance
• Holiday Paid Time Off (Black Friday and Christmas Week Included)
• Matching 401k
• Amazing, Inclusive, Diverse, Relaxed Culture
• 100% Fully Remote
• Flexible Work Hours
• $800 office set up fund for new employees
• Monthly phone & internet reimbursement
• Stock options
• Bonus potential

Compensation Range:

• $98,864 to $120,832+DOE

Equal Employment Opportunity:

Measurabl, Inc. provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

#LI-remote

Supervisory Responsibility

This job has no supervisory responsibilities