Content and Social Strategist

At Fannie Mae, the inspiring work we do helps make a home a possibility for millions of homeowners and renters. Every day offers compelling opportunities to impact the future of the housing industry while being part of a collaborative team thriving in an energizing environment. Here, you will grow your career and help create access to affordable housing finance.

Job Description

As a valued colleague on our team, you will lead the development and creation of content grounded in audience insights that effectively communicate the Fannie Mae narrative. You will help us brainstorm and develop impactful content ideas. You will manage the development process end-to-end to create content that drives audience engagement: from developing research and learning agendas, to collaborating on the creative process with other members of the Marketing team as well as internal cross-functional teams, such as business and legal stakeholders. Lastly, you will oversee content execution in collaboration with our brand and paid media teams. 

We have one opening for this job and it can be worked from our Washington, DC or Reston, VA office.

THE IMPACT YOU WILL MAKE

The Content and Social Strategist role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

THE EXPERIENCE YOU BRING TO THE TEAM

• Lead the development of multichannel marketing content including website content, display, social media, video, articles, case studies and more, that supports key business initiatives.

• Partner with team members and other key stakeholders to develop Fannie Mae’s brand strategy, including brand architecture, naming, messaging, etc.   

• Create and manage an editorial calendar to plan and schedule content releases.  

• Translate data, insights, and trends into actionable content strategies.  

• Leverage research and data to assess product performance, prioritize areas for continuous improvement, and uncover new ways to meet audience needs. 

• Clearly present information to both internal and external audiences verbally or in writing in a way that is engaging and easy to understand. Includes presentations, copywriting, planning and distributing communications, etc.    

THE IMPACT YOU WILL MAKE

The Content and Social Strategist role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

THE EXPERIENCE YOU BRING TO THE TEAM

• Lead the development of multichannel marketing content including website content, display, social media, video, articles, case studies and more, that supports key business initiatives.

• Partner with team members and other key stakeholders to develop Fannie Mae’s brand strategy, including brand architecture, naming, messaging, etc.   

• Create and manage an editorial calendar to plan and schedule content releases.  

• Translate data, insights, and trends into actionable content strategies.  

• Leverage research and data to assess product performance, prioritize areas for continuous improvement, and uncover new ways to meet audience needs. 

• Clearly present information to both internal and external audiences verbally or in writing in a way that is engaging and easy to understand. Includes presentations, copywriting, planning and distributing communications, etc.    

Minimum Required Experiences

• 2 years related experience which demonstrates success delivering content in different marketing channels such as social media, display, email, web, etc.

• Bachelor’s degree or equivalent. 

• Exceptional written and verbal communication skills.

• Embraces a fast-paced, agile environment.

• Ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines.

• Self-starter who is comfortable navigating ambiguity and proactively solving problems. 

Desired Experiences

• 3-5 years related experience.

• Love of test and learn – using research to ground thinking and strategy.

• Driven by discovering new opportunities and finding creative solutions to bring innovative concepts and ideas to market.  

• Ability to rapidly prioritize and respond to changing business needs.

Marketing and Shared Services – Digital Marketing – Senior Associate  <