Research Analyst

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Clear Channel Outdoor

                                                                                                     

Job Summary:

The Research Analyst supports our Account Executives nationwide by providing research and insights that help CCO best serve customers’ needs. The Analyst drives revenue growth by optimizing the use of research in the sales process and collaborates closely with the Marketing and Research teams – particularly the Director and Manager of Research and Insights – to manage research requests. They serve as the primary contact for Account Executives and Marketing team members across the organization.

                                                                                                    

Job Responsibilities

• Partner with the team to utilize and educate internal teams on best practices for all primary CCO Research tools, including Scarborough, MRI-Simmons, MediaRadar, Media Monitors, Telmar, Alteryx, and Geopath.
• Responsible for understanding and executing all facets of CCO RADAR offering, including planning, attribution and mobile amplification.
• Collaborate directly with the team on RADAR attribution studies, including study design, launch, summary, data and final presentation to the client.
• Work with the team to develop and execute original, customized strategic research projects that generate new consumer insights and add value to CCO’s advertiser partners.
• Collaborate with internal stakeholders on crafting external-facing research materials, developing messaging that highlights key takeaways for Sales.
• Develop customized presentations that incorporate research insights to deliver customer solutions.
• Partner with Marketing to integrate audience insights and trends into client facing materials.
• Performs other duties as assigned.     

Job Qualifications

Education

• Bachelor’s degree in Business, Marketing, Technology or equivalent combination of education, training, experience, or military experience.

Work Experience

• Minimum 1 year working in data-centric role, ideally in a media sales organization or media agency.
• Deep understanding of numbers and research and how to craft a story using them.
• Advanced ability to work with complex datasets and use statistical packages.
• Ability to effectively communicate and coordinate efforts across a large organization (both internally and externally), to achieve key deliverables.
• Proven ability to manage multiple high-priority projects simultaneously.

Skills

• Solid understanding of relevant campaign metrics, including conversion tracking.
• Strong organizational / time management skills.
• Be a self-starter with a diligent work ethic and demonstrated flexibility.
• Able to think things through and develop processes that contribute to enhanced organizational efficiency.
• Advanced technology skills and well-versed in Microsoft applications (i.e., Outlook, Word, Excel, PowerPoint, etc.) and social media platforms.

       Competencies

• Dealing with Ambiguity – can effectively cope with change; can shift gears comfortably.
• Functional/Technical Skills - has the functional and technical knowledge and skills to do the job at a high level of accomplishment.
• Peer Relationships – can quickly find common ground and solve problems for the good of all; can represent his/her own interests and yet be fair to other groups; can solve problems with peers with a minimum of noise; is seen as a team player and is cooperative; easily gains trust and support of peers; encourages collaboration; can be candid with peers.
• Presentation Skills – is effective in a variety of formal presentation settings: one-on-one, small and large groups, with peers, direct reports, and bosses; is effective both inside and outside the organization, on both cool data and hot and controversial topics; commands attention and can manage group process during the presentation; can change tactics midstream when something isn't working.
• Problem Solving – uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.
• Understanding the Business - knows the business and the mission-critical technical and functional skills needed to do the job; und