Sr Consultant, Marketing Management-Experience Lead-NF Marketing Integration

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

This hybrid (or remote position-if candidate is more than 50 miles from a Nationwide office) is compensation grade H3

The Experience Lead role will be responsible for collaborating with partners to consult and map our digital marketing experiences targeting our intermediary audiences.  This role manages high volume of work from intake to completion.  This role will collaborate with the broader team and matrix partners to develop omni channel marketing strategies including email, web, paid media, etc. Looking for a skilled digital marketer with proven ability to develop and implement marketing strategy, marketing automation, project management, and measurement. 

JOB RESPONSIBILITIES

• Serve as client services lead for team, intaking new request and understanding requirements and scope of work
• Consult on digital marketing strategy and execution of omni-channel campaigns, including journeys
• Deep understanding of marketing technology including Salesforce Marketing Cloud, Pardot, etc.
• Manage optimization efforts for in-market journeys providing key insights to partners to inform recommendations
• Aid in the QA process to ensure accuracy for all in-market tactics
• Generate and share monthly scorecard reporting showcasing marketing’s impact on sales
• Collaborate with cross-functional teams to provide guidance on best practices and capabilities.

Candidate must have prior corporate marketing experience.

Selected candidate will need to currently have or obtain their Series 6/SIE licenses within 120 days of hire.

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.

Job Description

Key Responsibilities:

• Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.

• Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.

• Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.

• Monitors emerging innovative trends in content, design and marketing tactics

• Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.

• Ensures programs are on strategy and on schedule.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams.

Typical Skills and Experience:

Education: Bachelor’s