Growth Marketing Director

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

About the Role

We’re looking for a Director of Growth Marketing who is unapologetically pipeline-obsessed and built to scale revenue engines, not just activities.

This role owns digital-driven pipeline generation across Enterprise and Commercial/Volume segments in the Americas. You will define the growth strategy, lead a high-performance team, and build predictable, demand engines that directly influence revenue outcomes.

You are equal parts strategist, operator, and performance leader. You think in funnel math. You forecast pipeline like a CFO. You use AI and automation as force multipliers. And you build systems that scale.

If you treat experimentation like a competitive sport and hold yourself accountable to revenue targets,  you’ll thrive here.

What You’ll Own

Pipeline & Revenue Accountability

• Own pipeline targets across Enterprise and Volume segments
• Forecast pipeline contribution, coverage ratios, and ROI across all digital channels.
• Design growth models that map spend to revenue outcomes with clarity and predictability.

Growth Strategy & Execution

• Develop and lead the full-funnel growth strategy from awareness to opportunity creation
• Build always-on, demand engines across paid media, ABM, lifecycle, and conversion optimization
• Architect scalable acquisition frameworks across LinkedIn, SEM, paid social, retargeting, content syndication, and partner ecosystem in partnership with global teams.

AI-Driven Growth Innovation

• Operationalize AI across campaign development, segmentation, personalization, performance optimization, and reporting
• Leverage intent data and predictive insights to accelerate account-based plays
• Continuously test, learn, and optimize across landing pages, messaging, offers, and journeys

Team Leadership & Cross-Functional Alignment

• Lead a high-performing growth marketing team (Director/Sr Manager/Managers)
• Align tightly with Sales, SDR, Global Marketing, Field Marketing, and Channel leaders to improve:
  • Pipeline coverage
  • Conversion rates
  • Sales velocity
  • Deal acceleration
• Create clear reporting frameworks and executive-level performance narratives

Budget & Performance Management

• Own and optimize digital budget allocation across channels
• Build quarterly and annual performance forecasts
• Drive efficiency metrics including CAC, cost-per-opportunity, and pipeline ROI

You’re a Fit If…

• You’ve owned pipeline targets, not just lead metrics
• You’ve built multi-million dollar demand engines in B2B SaaS
• You’re AI-native and actively leverage AI to accelerate scale and productivity
• You think in conversion math and performance models
• You move seamlessly from board-level strategy to tactical execution
• You never launch a campaign without a hypothesis
• You build clarity, momentum, and accountability across teams
• You thrive in high-growth, high-expectation environments

Experience

• 8–12+ years in Growth Marketing, Revenue Marketing, Digital Demand Gen, or Performance Marketing
• 3–5+ years leading teams with direct accountability for pipeline contribution
• Proven ownership of multi-million dollar pipeline targets
• Deep experience in B2B SaaS (AI, cybersecurity, DevOps, data, or cloud preferred)
• Strong ABM and intent-data expertise (e.g., 6sense, Bombora, Tableau, Power BI)
• Advanced MarTech and GTM stack knowledge including:
  • HubSpot or Marketo
  • Salesforce
  • LinkedIn Ads
  • Google Ads
  • AI tools and automation platforms
• Strong experimentation mindset with full-funnel optimization experience

What You Get

• High visibility across executive leadership
• Direct ownership of pipeline impact
• Authority to