Product Communication Manager

Company Description

Red Bull Sweden are now looking for a Product Communication Manager. The Product Communication Manager is responsible for the development and execution of the local Product Expert Program strategy. This will involve identifying opportunities to increase product relevance and trust among internal and external stakeholders through product communication programs and educational tools. This role works across the business with both sales and marketing to drive key initiatives forward and remove any product-related barriers

The Product Communication Manager will help support sales and distribution channels by being a resource for stakeholders regarding the product in a highly credible way. Key external stakeholders may include: decision-makers for product listings, Social Opinion Leaders, regional trade partners, sport organizations, and many more.

This position is the lead point of contact for local (Sweden) and regional (Nordics) opportunities as an expert reference for the communication of the benefits in Red Bull’s products in a highly credible way.

The Product Communication Manager is situated in the marketing team in Sweden but the role covers the Nordics. Depending on the different countries challenges the focus will vary.

This is a 13 months contract ideally starting 1st of March to cover for a maternity leave.

Job Description

OVERCOME BARRIERS TO LISTINGS AND PREVENTING DELISTINGS

The Product Communication Manager works in close collaboration with the sales team, develop the strategy to build product trust with target accounts – such as in fitness studios, universities, sports clubs, restaurants and other outlets where Red Bull is not yet present. You will help prevent delistings where existing customers are concerned because of negative word of mouth or media coverage, working in close cooperation with the sales teams. Also,you will develop materials and training formats to support local (Sweden) and regional (Nordics) sales teams to increase product availability

NETWORK MANAGEMENT AND DEVELOPMENT

You will identify and develop relationships with 3rd party opinion leaders. This could for example be the personal trainers within fitness to make Red Bull credible in that occasion or a dietitian at a big company within retail. You will also drive various projects, together and in teams that are in line with the focus of the business to increase internal and external product understanding and pride.

SUPPORT INTERNAL PRODUCT TRAINING AND COMMUNICATION INITIATIVES

The role ensure the integration of the programme across the marketing department by working with internal stakeholders to identify opportunities for collaboration. You will work on product related topics with all departments to drive product understanding and relevance internally (internal presentations, support etc.) and externally. Also, you will lead product education programmes with employees, student ambassadors, new athletes and Social Opinion Leaders.

PLANNING AND REPORTING

A part of the role is setting the yearly strategy and plan for the program in the Nordics. Collaborate via discussion pages to exchange learnings, best practices and landscape with local and global Product Communication Managers. Also, you will maintain collaboration and dialogue with the international team as well as Regulatory & Science around potential topics that require their expertise.

Qualifications

University degree in Nutrition Science, Sports Science or related Studies.

Fluent in English

Minimum 3 years experience in a related industry: Food/Beverage, Supplements, sports/fitness, lifestyle, Communications, Sales/support

Substantial Presentation/Negotiation Skills

Strong communication, writing & diplomatic skills

Ability to work independently

An entrepreneurial ‘can-do’ attitude facilitated by continuous learning

Ability to focus and follow through on priorities and deliver quality results

Relatable and intuitive – can blend charm while delivering fact based information

A plus with strong relations in the world of fitness in Sweden

Additional Information

Red Bull Sweden AB is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.